are the new official pet food sponsor of the Westminster Kennel Club
. WKC, of course, is the 135-year-old organization that runs a show for purebred dogs every year. The multi-year partnership was announced today.
"Purina is proud to be the official pet food sponsor of the Westminster
Kennel Club Dog Show," said Steven L. Crimmins, Chief Marketing Officer
for Nestlé Purina PetCare, North America, in a press release
. "Westminster is the ultimate
destination for top dogs and their aspiring owners and handlers, and
Purina is excited to be part of this prestigious event and to be the
Westminster Kennel Club's partner."
A half-dozen Best in Show winners of Westminster and their related human hangers-on romped at last year's opening of the Purina Event Center in Gray Summit, MO, a $15 million dog show facility.