Friday, January 10, 2014

Frozen: Illinois Movie Theater Marquee Gets Snarky, Goes Viral; Six Flags Joins the Fun

Posted By on Fri, Jan 10, 2014 at 6:00 AM

click to enlarge The Orpheum Theatre in Hillsboro, Illinois. - FACEBOOK
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  • The Orpheum Theatre in Hillsboro, Illinois.

Well, this is a pretty great picture. As the polar vortex froze the Midwest, a Hillsboro, Illinois, movie theater couldn't help but comment when it advertised for the film Frozen on the marquee.

Eisentraut's Orpheum Theatre added a clever, "How ironic," after the title for Frozen and posted the photo on Facebook. There, it was picked up by a blogger on Tumblr, where it went viral and got more than 150,000 shares in one day.

Even Buzzfeed, the Internet's ultimate curator, picked the image up, giving the family-run theater a hearty, "Well played."

UPDATE 10 a.m.: Six Flags St. Louis put up their own sarcastic sign this week:

LOL, indeed.

See also: Six Insane Things That Happen When It Snows in St. Louis

The Orpheum Theatre has been offering free and reduced price shows for families brave enough to shovel themselves out of their homes and make it for a movie.

And because the world of the Internet is full of grammar Nazis, Daily RFT will make this disclaimer: Unless you're Alanis Morissette, playing the movie Frozen while it's freezing outside isn't technically irony; it's coincidence. Playing Man on Fire or Inferno would be closer to ironic.

That said, we agree with Buzzfeed: Excellent work, Orpheum Theatre.

Follow Lindsay Toler on Twitter at @StLouisLindsay. E-mail the author at Lindsay.Toler@RiverfrontTimes.com.

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