Thursday, January 30, 2014

Real Time STL Wants to Make it Easier for Readers to Find Trending St. Louis News

Posted By on Thu, Jan 30, 2014 at 8:45 AM

Gabrielle Biondo shares the news for Real Time STL. - YOUTUBE/REAL TIME STL
  • YouTube/Real Time STL
  • Gabrielle Biondo shares the news for Real Time STL.

A new website aims to be a one-stop shop for St. Louis news by gathering the trending topics of the day and putting them in one place.

Real Time STL is the brainchild of Infuz CEO Jason Fiehler, and it's run by former Patch.com and Post-Dispatch reporters and social-media editors, including Kurt Greenbaum, Erica Smith and Gabrielle Biondo.

Kurt Greenbaum. - TWITTER
  • Twitter
  • Kurt Greenbaum.

The site, which is a separate entity from Infuz, was an idea Fiehler had been batting around for some time. And once Greenbaum and his team was available to work on it, Real Time STL was launched.

"We're just interested in finding really interesting content and making sure readers can find it," Greenbaum, the site's editorial director, tells Daily RFT. "And the way we're going to help them is through our website, and through our social-media accounts and our daily e-mail."

To find those stories, Greenbaum explains, Real Time STL uses special software designed to scour Twitter and Facebook to discern what St. Louisans are talking about. Those topics then go through the curator in chief, Erica Smith, who decides what goes up on the site.

See also: Doug Miner, Former Patch Editor, Launches 40 South News in Maplewood, Brentwood

In addition to linking to other sites, Real Time STL will be producing original blogs and videos, including its daily Web video series, "The Sift," hosted by Gabrielle Biondo, which will look at the stories of the day.

"Our vision of 'The Sift' is to make something that people look forward to watching every day," Greenbaum explains. "We're trying to make it entertaining but informative, sifting through the most talked about stuff in the area."

Real Time STL plans to be active on social media, both in terms of how it finds stories, as well as how it lets readers know what's happening.

"We're just trying to help St. Louis stay in the know, regardless of where the content is coming from," says Greenbaum.

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E-mail him at Ray.Downs@RiverfrontTimes.com.

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