Watching the 2014 Super Bowl commercials, one thing is clear: These companies are shooting for virality.
Just being seen by millions of TV viewers isn't enough anymore. For marketers to be happy with their extremely expensive Super Bowl commercials, they have to be shared, liked, clicked, tweeted and favorited across the web.
Coca-Cola took the controversy approach to virality, playing "America the Beautiful" in multiple languages in a move that every Missourian watching the game knew would piss off conservatives who demand immigrants learn and speak English.
They weren't disappointed:
Dear COKE, Sing the song in English! #americabeautiful— Grand Rental Station (@GrandRental) February 3, 2014
This coke commercial sucks. It's English..assholes. #GoPepsi— Art Lippo (@ArtLippo) February 3, 2014
Fuck Coca-Cola. Ain't buying that shit anymore. This is America. We speak English here!— Sex Addicts (@XXXperienced69) February 3, 2014
Luckily, when Daily RFT checked our Twitter feeds this morning, there were far more tweets poking fun at the xenophobic backlash against Coke than there were tweets angry about the commercial itself. Way to stay positive, STL!
Read Daily RFT's five favorite responses to the backlash over a partly non-English son playing during the Super Bowl.
Subscribe now to get the latest news delivered right to your inbox.