Monday, June 30, 2014

Here's Why Random People Are Posting Lyft Coupons in All Your Facebook Events

Posted By on Mon, Jun 30, 2014 at 6:00 AM

click to enlarge Have you seen any Lyft coupons in your Facebook events lately, St. Louis? - LYFT
  • Lyft
  • Have you seen any Lyft coupons in your Facebook events lately, St. Louis?

If you're anything like us, a string of foxy ladies have been posting coupon codes for Lyft, the mustachioed rideshare service, in many of your Facebook Events.

Writing like they're sharing a helpful hint to some galpals ("Try Lyft -- it's like a cab, but costs less"), the coupon patterers post a code that gets new users who download the Lyft app $25 in free rides.

The coupon posts feel rather skeezy, and not only because they're heavily promotional, scripted and repeated on numerous Facebook events.

See also: Lyft Never Told New Drivers It's Technically Illegal, Not Licensed in St. Louis

The Facebook users posting them -- typically beautiful young women with very few friends, overly eclectic taste in sports, music and movies and an out-of-state home address -- appear to be ghost profiles that disappear after a few weeks. None of the coupon posters contacted by Daily RFT responded to Facebook messages, and their profiles no longer exist.

lyftoffer2.png

Lyft also has a restraining order pending against it in a St. Louis circuit court, meaning the app is technically disabled here until a judge's ruling. So even if you do download the app, you can't use the $25 in free rides unless the judge rules that Lyft can operate in St. Louis or the company applies for a taxi license.

So Daily RFT reached out to Lyft to explain where this zealous social-media marketing campaign came from, and the answer is as boardroom boring as you'd expect:

Lyft passengers and drivers across the country are very excited about our referral program, which gives each individual a unique code that they can use to grant a free ride up to $25 to any new Lyft passengers (for every new passenger that uses their code, they get a free ride too). This is why you've seen so many coupon codes on Facebook.

Lyft's "Give a Ride, Get a Ride" program offers free rides to anyone who gets a non-Lyft user to download the app, which is the only way riders can use Lyft. Riders are encouraged to share their personalized code via e-mail, text message and social media.

So there you have it. The people posting in your Facebook events are just catfishing spammers trying to earn free ride credits. We have a feeling you'll see coupons for penis enlargements and Nigerian kindgoms next.

Follow Lindsay Toler on Twitter at @StLouisLindsay. E-mail the author at Lindsay.Toler@RiverfrontTimes.com.

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