"You don't have to be Jewish to enjoy Levy's," declared a 1965 Manhattan billboard advertising a popular brand of rye bread. A fatuous illustration accompanying the slogan depicted a grinning Indian chief noshing a delicious slice of Levy's. Deli owners in every New York borough cribbed the clever catchphrase, taping placards in their front windows that read, "You don't have to be Jewish to eat Jewish food." Passers-by were persuaded to drop in for their first... More >>>