If you still doubt the impact of the so-called "better burger" boom, look no further than the recent marketing campaigns of the very fast-food goliaths that this new generation of burger joints wants to better. Burger King bowed its "California Whopper" with artsy, vaguely pornographic close-ups of ingredients being washed and prepared, while Wendy's introduced "Dave's Hot 'n Juicy," a burger whose every last component has been calibrated to be "better" via the sort of scientific precision that we used to associate with... More >>>