Academie Francaise

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    April 20, 2011

    Battle Gourmet Jelly Beans: Jelly Belly vs. Gimbal's

    ​With Easter fast approaching, candy companies are vying for consumers' bunny bucks. Some, like Gimbal's Gourmet Jelly Beans, appeal to our paranoia about childhood allergens, while others, like Jelly Belly, forgo gimmicks and bank on name recognition to strike it rich in the hunt for consumer ... More >>