stlouis.cardinals.mlb.comYesterday I received a curious e-mail about a press conference at Busch Stadium scheduled for 2 p.m. this afternoon. The event sounded so preposterous that I immediately responded to the sender with the query: "Is this for real?" No, no! Came the reply from St. Louis marketing firm Geile/Leon. The event is very real and the folks at Geile/Leon are very excited about it. (Of course, marketing firms are paid to be very excited about many things.)So here's the skinny: Today
How about a little news of the offbeat today:Wallabies eat poppies, make crop circles. (Reuters)Lil Jon's wine wins an award. For real. (Baller Status)Has Burger King's new print ad finally gone too far? Does anyone still care? (EW.com)
The movie Cold Souls sounds kind of like Eternal Sunshine of the Spotless Mind without the Jim Carrey-Kate Winslet part. In other words, it's about a company that extracts your soul and stores it for you in a glass jar. That's what Unreal has surmised anyway, based on the movie's viral marketing scheme. We won't find out for sure until it comes out on DVD because, guess what? Cold Souls is never gonna open in the state of Missouri. Ever.Putting bitterness aside, because Unreal is exceptionally g
"This project is moving along great, and that's because of the Labor Union and all the organized trades that have all played their part." Wait a second! That's the radio ad for the labor union! I've been brainwashed. Could it be because the radio spot runs every ten minutes during Cardinals games!? But hey, I got to hand it to someone. The highway is moving along rapidly. What was a dirt ravine for months and months (photos here) suddenly looks like an interstate.​In this photo from yesterday
Brilliant viral marketing campaign? Surreal drug trip? Allegory on racial integration? All of the above? We report (via Ad Freak), you decide: The second episode, after the jump...
As we reported last week, U.S. "Drug Czar" Gil Kerlikowske is in St. Louis today to unveil the White House Office of National Drug Policy's new anti-meth campaign. Here's hoping the campaign is as good as the last one featured here.
Continue on to view the full press release of today's announcement and see a spirited cover of the PSA above!