Let it be known that Gut Check is always on the cutting edge of technology. Especially when said technology involves beer. Today, St. Louis' own classic American lager, Budweiser, is loosing upon humanity a new beer can -- not simply an updated label or artwork, but quite literally an entirely new ... More >>
Earlier this week Gut Check reported that Anheuser-Busch Inbev will release a new beer, Budweiser Black Crown, on Monday, January 21, just weeks before its debut commercial during the Super Bowl. A-B bills the new brew as a golden amber lager with "two-row caramel malt and four types of domestic hop ... More >>
This month, "The King of Beers" gets a new crown. Anheuser-Busch Inbev announced this week that it's releasing a new beer, Budweiser Black Crown, available first in St. Louis on Monday, January 21. The brew will hit shelves nationally following its inaugural commercial airing during the Super Bowl ... More >>
Oh, those devilishly clever execs at Anheuser-Busch InBev. First, they discover that Robert Zemeckis' brand-new film Flight contains scenes where Denzel Washington's character -- an alcoholic airline captain -- swills bottles of Budweiser. Let's put that another way: They figure out that millions of ... More >>
In the past year, Will Ferrell has made a series of low-budget (to be generous) ads for Old Milwaukee, which aired in very, very few, very small markets. Last night, Deadspin reports, during the Super Bowl, North Platte, Nebraska, was treated to the following: If nothing else, it's more succinct ... More >>
The Darkness saved Samsung's ad from spiraling down into forgettable territory. Let's be blunt. This year's Super Bowl was dismal for Midwesterners. Sure, there were exceptions. Transplants from Boston, New York City or New Jersey may have enjoyed the game. Some may have had a rooting intere ... More >>
Cardinals and Budweiser: Nothing to make light of.St. Louis gossipmeister Jerry Berger writes this week that Anheuser-Busch InBev "is pissed" with a friendly wager that Mayor Francis Slay made with Arlington Mayor Robert Cluck over the World Series. The bet would have Slay winning some Texas stea ... More >>
New can: Does it Bud for you? We'd always heard that the beer industry was pretty much recession-proof. In good economic times, people drank because they were happy. In bad economic times, people drank perhaps even more because they were depressed. Well, so much for that, at least according to An ... More >>
Happy birthday, MTV! Although you take a lot of whacks for not playing music anymore, there's no doubting the swift and massive change in American culture after your debut. Not only did video kill the radio star, it smacked the crap out of staid old food advertising. In a few brief years, we ... More >>
aldenteblog.comYou want fries with that Burger King beer? Taking lead from a handful of Whopper Bars -- Burger King restaurants that serve beer -- and a few Seattle Starbucks outlets that have started serving beer and wine in the evenings, Sonic's jumping on the fast food booze bandwagon. Two ... More >>
As reported yesterday, several giant egg farms are testifying before Congress after last month's massive salmonella recall. Also testifying - several people sickened in the outbreak, including a 77-year-old Colorado grandmother who nearly died from salmonella-related septic shock. Despite not being ... More >>
image viaAnheuser-Busch unveiled a new advertising strategy for Budweiser today, reports USA Today. Brace yourselves, because it's a revolutionary one:FREE BEER!! The idea behind the company's new "Grab some Buds" campaign is targeted toward the under-30s who guzzle astonishing amounts ... More >>
Photos by Keegan HamiltonBudweiser: It's what American soccer fans drink to drown their sorrows.The lingering question after watching the American soccer team get robbed of a comeback victory against Slovenia earlier today has nothing to do with the offside rule or the poor eyesight of referees f ... More >>
So, you'll never guess where I got this.Such an undignified ending for the King of Beers. The Columbia Tribune reports that two mid-Missouri refuge workers were busted this week for taking as many as 50 cases of Budweiser (and some Michelob Ultra) from the city dump. The beer was past its expirat ... More >>
Image viaWho's behind the latest brewery lay-offs?Like a shopper deciding between Bud Light and Bud Select, local brewery workers are stuck with two underwhelming options from AB-InBev: retire early or get laid off.We missed this story when it first appeared in last Friday's St. Louis Business Jo ... More >>
Per the blog Whose Voice Is That? (via a Tweet from NYTimes media writer David Carr), the film Up in the Air contains a hitherto unnoticed subplot:Budweiser's quest for Coors! Writes WVIT?'s anonymous blogging voice:Up in the Air focuses on Ryan Bingam -- played by George Clooney -- a corporat ... More >>
Today a former Anheuser-Busch executive filed a lawsuit claiming her former employer discriminated against her based upon her gender. The suit filed by Francine Katz claims Anheuser-Busch (now AB-InBev) has a "locker room and frat party atmosphere" that works against female employees. Whoa! St ... More >>
It wasn't inside the stadium, where beers cost $8.75 and tickets $200 and up (though at least one scalper downtown was selling for $100). (View slide show here.)No, the real party was on Walnut Street right outside the left-field gates to Busch Stadium. Several hundred people were packed in between ... More >>
flickr.com/photos/13kingdomsAhh, the HydroHoosier. Though rare in these parts, he is an indefatigable beast who will persist in "gunnin' it and stunnin' shit" no matter what financial difficulties may accrue.So in case you've heard that the 30th Annual Budweiser Creve Coeur Drag Boat Classic on June ... More >>
No matter your, ahem, tastes, you can probably agree that the latest Bud Light marketing campaign stinks. Not only is "drinkability" an absurd, made-up word, the commercials that feature people "drawing" on the screen seem about ten years behind the technology curve. Luckily, the ad-maker ... More >>
Props to Walkoff Walk for unearthing this goofy, dated Budweiser commercial from the '80s. The old school faux-Royals/Cardinals uniforms, the stubby Bud bottles, the instantly recognizable shot of Busch Stadium, and the fact that the coach is probably winking at the ump because he just hocked i ... More >>
flickr.com/photos/avlxyzYou've surely been cautioned not to eat yellow snow. But in China, drinking yellow Snow is evidently big business. How big? Well, last year Snow -- a golden-lager brewed in China -- overtook Bud Light to become the No. 1 selling beer in the world. Snow saw its sales volumes j ... More >>
The need to reduce meat consumption in the developed world needs to be balanced against the need for meat in the developing world. (BBC News)AB InBev loses another round of its ongoing copyright battle over the Budweiser brand in Europe. (Reuters)Signs of a thaw in the Anthony Bourdain-Rachael Ray c ... More >>
Fair warning: There will be no public intoxication or baring of breasts tonight as consultants with Anheuser-Busch and Budweiser distributor Lohr educate Mardi Gras concessionaires on TIPS (Training for Interventions ProcedureS). This dude will drink for TIPS. The class tonight at 6 p.m. at One Busc ... More >>
A vomiting A-B eagle and tales of AA misconduct are almost enough to put Unreal off the sauce (almost). Plus, two local kids kick Pokémon butt.
Unreal hoists (metaphorical) pints with Yakov Smirnoff and (real) pints with the Guinness brewmaster; then we try to get a deal on an empty Falstaff keg. Plus: RFT editor Tom Finkel makes some unbelievable hires!
Vincent's Market, 2400 South 12th Street, 314-772-4710
Winfield's Bar, 3234 Morganford Avenue, 314-664-3213
South Soulard
636-474-2337
Maple Leaf Inn
Saturday and Sunday, Sept. 1 and 2; Laclede's Landing
Sporting a disguise, the original Bud readies for battle in the realm of the King of Beers
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