Subject:

Marketing Campaigns

  • Blogs

    May 16, 2011

    Missouri Suit Alleges False Claims on Dial Complete Handsoap

    St. Louis woman Michelle Carter alleges that a misleading ad campaign convinced her to give Dial's Complete Foaming Antibacterial Hand Wash a try.​A St. Louis woman filed suit in federal court Friday -- alleging that the Dial Corporation made "false and misleading" claims while selling her its foa ... More >>

  • News

    July 8, 2009

    Vets push for exposure, and a local Hooters Girl gets it. Plus: Colt 45 works every time.

    St. Louis woman Michelle Carter alleges that a misleading ad campaign convinced her to give Dial's Complete Foaming Antibacterial Hand Wash a try.​A St. Louis woman filed suit in federal court Friday -- alleging that the Dial Corporation made "false and misleading" claims while selling her its foa ... More >>

  • Blogs

    March 19, 2009

    Post-Dispatch Plans To Pump Up The Pep!

    This just in!The Post-Dispatch is launching a marketing blitz today entitled, "Turn Up The Moxie!"Can you feel the excitement already?!An e-mail from publisher Kevin Mowbray sent yesterday afternoon to all of the paper's employees explains the facts behind the campaign! Read it after the jump!

  • Dining

    May 9, 2007

    The Jumbo Poodle (or maybe the Yappy Dog)

    www.hrdspirits.com

  • News

    October 11, 2006

    Liberté! Equalité! Hocké!

    The St. Louis Blues want you back. And this year, they even have Ice Girls!

  • News

    February 5, 2003

    Drinkin' Dirt

    Bargain brews such as Pabst Blue Ribbon are making a comeback in some of St. Louis' hippest clubs, but Anheuser-Busch isn't too worried

  • News

    August 16, 2000

    Killer Campaign

    When the Benetton clothing company dared to humanize death-row inmates in a $20 million ad campaign, Attorney General Jay Nixon threw a fit. Then he played right into their hands and sued them.

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