Subject:

Marketing

  • Blogs

    June 12, 2014

    Panera's Ad Agency Quits Calling Working with Chain "Crazy," Panera CMO Rebuts

    St. Louis founded and based Panera Bread Company and its ad agency Cramer-Krasselt broke up in a very public way earlier this week. It wasn't a mutual split, though -- an internal memo from Cramer-Krasselt leaked yesterday morning basically calling the company "crazy" and it doesn't paint a pretty p ... More >>

  • Calendar

    April 24, 2014
  • Blogs

    April 10, 2014

    Are Mexican Drug Cartels "Marketing" Heroin to Pain-Killer Addicts in St. Louis?

    A Washington Post article this week reported on the rise of heroin coming into the United States and mentions Mexican drug traffickers' "shrewd marketing strategy": targeting areas where prescription-drug abuse is high, including St. Louis. According to the story, drug cartels aren't making as much ... More >>

  • Blogs

    July 2, 2013

    Suh-weet! Sweet Tomatoes Feeds Kids for Free in July

    Free is always better. Sweet Tomatoes is offering kids under 12 a free meal every Monday in July with the purchase of an adult meal. You don't even have to print a coupon -- just show up with your tyke in tow. Sweet Tomatoes is a chain, but one that's actually good for you (ahem, McDonald's apple di ... More >>

  • Blogs

    July 1, 2013

    Cardinals to Use the Force on Star Wars Night at Busch Stadium

    It isn't often that sports and nerd interests collide, but St. Louis will play host to this weird Venn diagram Wednesday, Aug. 7, when the St. Louis Cardinals celebrate George Lucas' Star Wars saga with a game that may cast the visiting L.A. Dodgers as evil Sith lords. Wait, scratch that. It'll be ... More >>

  • Culture

    June 6, 2013
  • Blogs

    January 11, 2013

    Meet Your 2013 RFT Web Awards Judges

    "Nothing demonstrates what a critical asshole I am more than judging the RFT Web Awards." -- Anonymous So said one of our esteemed judges during a marathon session this week to determine this year's RFT Web Awards winner and finalists. It's true. Our judges are a discerning bunch for good reason. A ... More >>

  • Music

    December 20, 2012

    The Cuban Missiles CD Release Show

    8 p.m. Saturday, December 22. Cicero's, 6691 Delmar Boulevard, University City.

  • Blogs

    July 26, 2012

    The Sweet Potato Project Introduces At-Risk Youth To Growin' Spuds

    This month, the North Area Community Development Corporation launched the Sweet Potato Project for at-risk youth in north St. Louis County. Gut Check spoke with founder Sylvester Brown, the former Post-Dispatch columnist, about the project and, of course, where all those tasty sweet potatoes will en ... More >>

  • Blogs

    July 19, 2012

    The Hyatt Regency at the Arch Introduces New Kid-Tested, Alice Waters-Approved Children's Menu

    Last month, Gut Check reported that the Hyatt Regency St. Louis at the Arch (315 Chestnut Street; 314-655-1234) had announced a new initiative, "Food. Thoughtfully Sourced. Carefully Served," aimed at offering customers healthier, locally sourced food options. This week, the hotel chain announced an ... More >>

  • Blogs

    June 14, 2012

    Cell Phones Now Covered Under Missouri's "No Call" List

    That didn't take too long. Last month the state legislature forwarded HB 1549 to the governor's desk, and today Jay Nixon signed the bill into law allowing Missouri residents to add their cell phones to the state's "No Call" list for telemarketers. Missourians may now register their cell phone numbe ... More >>

  • Music

    April 12, 2012

    La Dispute

    7 p.m. Monday, April 16. The Firebird, 2706 Olive Street.

  • Music

    August 18, 2011

    Handsome Furs

    7 p.m. Wednesday, August 24. Off Broadway, 3509 Lemp Avenue.

  • Blogs

    June 7, 2011

    Purina Now Official Dog Food Sponsor for Westminster Kennel Club

    That dog is a champion! Get him some Purina Pro Plan.​Local kibble-mongers Purina are the new official pet food sponsor of the Westminster Kennel Club. WKC, of course, is the 135-year-old organization that runs a show for purebred dogs every year. The multi-year partnership was announced today."Pu ... More >>

  • Blogs

    May 16, 2011

    Missouri Suit Alleges False Claims on Dial Complete Handsoap

    St. Louis woman Michelle Carter alleges that a misleading ad campaign convinced her to give Dial's Complete Foaming Antibacterial Hand Wash a try.​A St. Louis woman filed suit in federal court Friday -- alleging that the Dial Corporation made "false and misleading" claims while selling her its foa ... More >>

  • Blogs

    March 11, 2011

    Interview: Sandra "Pepa" Denton of Salt-n-Pepa on Nicki Minaj, Telemarketing with Martin Lawrence and Breaking into the Music Business

    Courtesy of It Is Done Communications​Following the success of last year's Fresh Fest concert tour, rap icons Salt-n-Pepa are making the rounds once again and bringing with them some of the finest names in vintage hip-hop. The Queens, New York, duo gained notoriety in the mid-'80s with its deb ... More >>

  • Blogs

    February 10, 2011

    Beautiful, Confident Women Drink Diet Pepsi

    Image via​It's Fashion Week in New York City, and Diet Pepsi is marking the occasion by reveling in gender stereotypes.Yes, PepsiCo has unveiled a new Skinny Can to celebrate, quoting the press release announcing the can, "beautiful, confident women."Let's listen to PepsiCo chief marketing officer ... More >>

  • Blogs

    February 2, 2011

    Deluded Denny's Now Calling Itself "America's Diner"

    Here is sample of the new ad campaign from Denny's in which it rebrands itself "America's Diner":In case you can't watch the ad, it features various customers sharing the diner-esque nicknames given to them by the Denny's server. The tagline: "America's Diner is always open."The New York Times repor ... More >>

  • Blogs

    December 23, 2010

    Once Under Cloud, Local Charity Changes Name, Rights Ship

    ​Five years ago, an investigation into a St. Louis charity called Reach Our Children revealed that its president, David J. Lovell, had poured 3 million dollars into a marketing company co-owned by his wife. Lovell was quickly shown the door, and a new president, Renee Verhoff, came on board ... More >>

  • Blogs

    November 18, 2010

    "Live it Up in New St. Lou": The City's Newest Theme Song?

    As November wanes toward its inevitable tryptophan haze, and St. Louisians begin preparations for the holiday slog, a quick reminder of the not so distant past -- 75 degree days, sunlight until 9 p.m. instead of 5 p.m. -- is more than welcome. The Sheldon recently debuted a new St. Louis anthem, " ... More >>

  • Blogs

    October 26, 2010

    Ozzy Osbourne's DNA Map is In: He's Anxious and A Planner

    Roadrunner Records​Over the summer, St. Louis-based Cofactor Genomics agreed to participate in a project to map and analyze Ozzy Osbourne's genes. Now the results are in -- and certain mutations found in Ozzy's DNA may explain why he say, bit the head off a bat all those years ago. According ... More >>

  • Blogs

    July 9, 2010

    Ever Had the Urge to Dress Up Like a Cow? Today's Your Day!

    Chick-fil-A will give you a free meal today if you show up dressed like a cow. No, really. Chipotle wants you to know it has its sustainably raised heart in the right place. But it's not a marketing strategy. Except it is a marketing strategy. First Lady Michelle Obama has had it up to here with c ... More >>

  • Music

    April 7, 2010

    The Bronx/Mariachi El Bronx

    7 p.m. Monday, April 12. Pop's, 401 Monsanto Avenue, Sauget, Illinois.

  • Blogs

    April 2, 2010

    Butterfinger Bar Insurance: Nestle Giving Away 100,000 Candy Bars

    What's better than free candy? Nothing. Free candy. You'll have to pay for the floss and toothpicks.​With that in mind, candy-maker Nestle has devised this marketing strategy in an effort to drum up sales of the Butterfinger bar: "Butterfinger Insurance." It launched yesterday and the company ... More >>

  • Blogs

    March 15, 2010

    Lady Gaga Returning to St. Louis This Summer

    Per a Livenation email this morning, Lady Gaga will be returning to St. Louis this summer, on July 17 at the Scottrade Center. Ticket info/prices is TBA. Gaga's January 7 show at the Fox was one of the hottest tickets in town -- and so should this one. Last week, the video for "Telephone" -- featuri ... More >>

  • Blogs

    December 15, 2009

    Hey, We Have a Music Newsletter Now.

    In recent weeks, the RFT launched a new music newsletter. The weekly email (which arrives late, late Thursday into Friday morning) has information about local shows we didn't cover, local news tidbits, early warnings on forthcoming concerts, ticket giveaways, blog highlights, Tweets and more! In sh ... More >>

  • Blogs

    August 19, 2009

    Strangely Compelling New Ads for Raisinets

    Brilliant viral marketing campaign? Surreal drug trip? Allegory on racial integration? All of the above? We report (via Ad Freak), you decide: The second episode, after the jump...

  • Blogs

    August 18, 2009

    Upcoming Social Media and Tech Events in St. Louis

    Photo by Flickr User Francis Storr​There haven't been a lot of Tweet-ups in St. Louis in recent weeks. Maybe Twitter is becoming so mainstream that you could theoretically have a spontaneous Tweet-up almost anywhere you are, at any given moment. But Tweet-ups aren't the only opportunity to meet yo ... More >>

  • Blogs

    August 7, 2009

    Unreal Bares Our Soul

    The movie Cold Souls sounds kind of like Eternal Sunshine of the Spotless Mind without the Jim Carrey-Kate Winslet part. In other words, it's about a company that extracts your soul and stores it for you in a glass jar. That's what Unreal has surmised anyway, based on the movie's viral marketing sch ... More >>

  • News

    July 8, 2009
  • Blogs

    March 19, 2009

    Post-Dispatch Plans To Pump Up The Pep!

    This just in!The Post-Dispatch is launching a marketing blitz today entitled, "Turn Up The Moxie!"Can you feel the excitement already?!An e-mail from publisher Kevin Mowbray sent yesterday afternoon to all of the paper's employees explains the facts behind the campaign! Read it after the jump!

  • Blogs

    January 12, 2009

    Gut Check's Kitchen Whips up a New Look!

    As you can see, today we launched a new design for Gut Check and the other RFT blogs. It's a work-in-progress -- the monthly archives, for example, should return soon -- but I'm pretty damn happy with it.That said, if you encounter any problems or notice any bugs, please shoot me an e-mail at ian.fr ... More >>

  • Music

    October 15, 2008

    David Byrne

    8 p.m. Saturday, October 18. The Fox Theatre, 527 North Grand Boulevard.

  • Music

    July 16, 2008

    Rockstar Energy Drink Mayhem Festival

    2 p.m. Wednesday, July 23. Verizon Wireless Amphitheater, 14141 Riverport Drive, Maryland Heights

  • Blogs

    October 25, 2007

    St. Louis: We Just Found Google

    After paying more than $47,000 for marketing experts to coin St. Louis' new slogan: "St. Louis: It's All Within Reach," members of the St. Louis Convention and Visitors Commission were heartbroken to find that they had been beaten to the punch. Urban paradises Federal Way, Washington, and Ogden, Uta ... More >>

  • Blogs

    August 3, 2007

    The Morning Brew: Friday, 8/3

    So that microwaving-inappropriate-stuff Web site I mentioned yesterday? It's a freakin' viral marketing campaign for Kraft Easy Mac. I just get so excited by the prospect of seeing food explode that I don't bother snooping around for answers. On to the news: www.alwayswow.com Ethanol pro ... More >>

  • Dining

    May 9, 2007
  • News

    February 14, 2007

    Deanna to Ray: Shut Up!

    The former Mrs. Vinson sues her ex-hubby to rid the airwaves of his famous cornpone voice.

  • Music

    November 1, 2006

    Owen

    8 p.m. Saturday, November 4. Mississippi Nights (914 North First Street).

  • News

    October 11, 2006

    Liberté! Equalité! Hocké!

    The St. Louis Blues want you back. And this year, they even have Ice Girls!

  • Music

    October 26, 2005

    Busta Rhymes

    Monday, October 31; the Pageant (6161 Delmar Boulevard)

  • Music

    February 23, 2005

    GWAR, with All That Remains and Alabama Thunderpussy

    Monday, February 28; Blue Note (17 North Ninth Street, Columbia)

  • News

    February 5, 2003

    Drinkin' Dirt

    Bargain brews such as Pabst Blue Ribbon are making a comeback in some of St. Louis' hippest clubs, but Anheuser-Busch isn't too worried

  • Music

    November 27, 2002

    Point Return

    Pointessential 7 has the sound you've come to expect

  • Best of St. Louis

    September 25, 2002

    Best Long-Running Production

    Late Nite Catechism, Grandel Theatre

  • Restaurants

    April 18, 2001

    Martinis

    Ritz-Carlton Hotel

  • News

    August 16, 2000

    Killer Campaign

    When the Benetton clothing company dared to humanize death-row inmates in a $20 million ad campaign, Attorney General Jay Nixon threw a fit. Then he played right into their hands and sued them.

  • News

    August 2, 2000

    Raising a Stink

    Sean McGivern says his court fight against Ralston Purina is a classic case of David vs. Goliath -- and the spoils consist of a cardboard box of kitty litter

  • Culture

    July 26, 2000

    Porn to Sell

    Product placement comes to adult videos...hey, watch where you put that thing!

  • News

    May 5, 1999
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