St. Louis founded and based Panera Bread Company and its ad agency Cramer-Krasselt broke up in a very public way earlier this week. It wasn't a mutual split, though -- an internal memo from Cramer-Krasselt leaked yesterday morning basically calling the company "crazy" and it doesn't paint a pretty p ... More >>
A Washington Post article this week reported on the rise of heroin coming into the United States and mentions Mexican drug traffickers' "shrewd marketing strategy": targeting areas where prescription-drug abuse is high, including St. Louis. According to the story, drug cartels aren't making as much ... More >>
Free is always better. Sweet Tomatoes is offering kids under 12 a free meal every Monday in July with the purchase of an adult meal. You don't even have to print a coupon -- just show up with your tyke in tow. Sweet Tomatoes is a chain, but one that's actually good for you (ahem, McDonald's apple di ... More >>
It isn't often that sports and nerd interests collide, but St. Louis will play host to this weird Venn diagram Wednesday, Aug. 7, when the St. Louis Cardinals celebrate George Lucas' Star Wars saga with a game that may cast the visiting L.A. Dodgers as evil Sith lords. Wait, scratch that. It'll be ... More >>
"Nothing demonstrates what a critical asshole I am more than judging the RFT Web Awards." -- Anonymous So said one of our esteemed judges during a marathon session this week to determine this year's RFT Web Awards winner and finalists. It's true. Our judges are a discerning bunch for good reason. A ... More >>
8 p.m. Saturday, December 22. Cicero's, 6691 Delmar Boulevard, University City.
This month, the North Area Community Development Corporation launched the Sweet Potato Project for at-risk youth in north St. Louis County. Gut Check spoke with founder Sylvester Brown, the former Post-Dispatch columnist, about the project and, of course, where all those tasty sweet potatoes will en ... More >>
Last month, Gut Check reported that the Hyatt Regency St. Louis at the Arch (315 Chestnut Street; 314-655-1234) had announced a new initiative, "Food. Thoughtfully Sourced. Carefully Served," aimed at offering customers healthier, locally sourced food options. This week, the hotel chain announced an ... More >>
That didn't take too long. Last month the state legislature forwarded HB 1549 to the governor's desk, and today Jay Nixon signed the bill into law allowing Missouri residents to add their cell phones to the state's "No Call" list for telemarketers. Missourians may now register their cell phone numbe ... More >>
7 p.m. Monday, April 16. The Firebird, 2706 Olive Street.
7 p.m. Wednesday, August 24. Off Broadway, 3509 Lemp Avenue.
That dog is a champion! Get him some Purina Pro Plan.Local kibble-mongers Purina are the new official pet food sponsor of the Westminster Kennel Club. WKC, of course, is the 135-year-old organization that runs a show for purebred dogs every year. The multi-year partnership was announced today."Pu ... More >>
St. Louis woman Michelle Carter alleges that a misleading ad campaign convinced her to give Dial's Complete Foaming Antibacterial Hand Wash a try.A St. Louis woman filed suit in federal court Friday -- alleging that the Dial Corporation made "false and misleading" claims while selling her its foa ... More >>
Courtesy of It Is Done CommunicationsFollowing the success of last year's Fresh Fest concert tour, rap icons Salt-n-Pepa are making the rounds once again and bringing with them some of the finest names in vintage hip-hop. The Queens, New York, duo gained notoriety in the mid-'80s with its deb ... More >>
Image viaIt's Fashion Week in New York City, and Diet Pepsi is marking the occasion by reveling in gender stereotypes.Yes, PepsiCo has unveiled a new Skinny Can to celebrate, quoting the press release announcing the can, "beautiful, confident women."Let's listen to PepsiCo chief marketing officer ... More >>
Here is sample of the new ad campaign from Denny's in which it rebrands itself "America's Diner":In case you can't watch the ad, it features various customers sharing the diner-esque nicknames given to them by the Denny's server. The tagline: "America's Diner is always open."The New York Times repor ... More >>
Five years ago, an investigation into a St. Louis charity called Reach Our Children revealed that its president, David J. Lovell, had poured 3 million dollars into a marketing company co-owned by his wife. Lovell was quickly shown the door, and a new president, Renee Verhoff, came on board ... More >>
As November wanes toward its inevitable tryptophan haze, and St. Louisians begin preparations for the holiday slog, a quick reminder of the not so distant past -- 75 degree days, sunlight until 9 p.m. instead of 5 p.m. -- is more than welcome. The Sheldon recently debuted a new St. Louis anthem, " ... More >>
Roadrunner RecordsOver the summer, St. Louis-based Cofactor Genomics agreed to participate in a project to map and analyze Ozzy Osbourne's genes. Now the results are in -- and certain mutations found in Ozzy's DNA may explain why he say, bit the head off a bat all those years ago. According ... More >>
Chick-fil-A will give you a free meal today if you show up dressed like a cow. No, really. Chipotle wants you to know it has its sustainably raised heart in the right place. But it's not a marketing strategy. Except it is a marketing strategy. First Lady Michelle Obama has had it up to here with c ... More >>
7 p.m. Monday, April 12. Pop's, 401 Monsanto Avenue, Sauget, Illinois.
What's better than free candy? Nothing. Free candy. You'll have to pay for the floss and toothpicks.With that in mind, candy-maker Nestle has devised this marketing strategy in an effort to drum up sales of the Butterfinger bar: "Butterfinger Insurance." It launched yesterday and the company ... More >>
Per a Livenation email this morning, Lady Gaga will be returning to St. Louis this summer, on July 17 at the Scottrade Center. Ticket info/prices is TBA. Gaga's January 7 show at the Fox was one of the hottest tickets in town -- and so should this one. Last week, the video for "Telephone" -- featuri ... More >>
In recent weeks, the RFT launched a new music newsletter. The weekly email (which arrives late, late Thursday into Friday morning) has information about local shows we didn't cover, local news tidbits, early warnings on forthcoming concerts, ticket giveaways, blog highlights, Tweets and more! In sh ... More >>
Brilliant viral marketing campaign? Surreal drug trip? Allegory on racial integration? All of the above? We report (via Ad Freak), you decide: The second episode, after the jump...
Photo by Flickr User Francis StorrThere haven't been a lot of Tweet-ups in St. Louis in recent weeks. Maybe Twitter is becoming so mainstream that you could theoretically have a spontaneous Tweet-up almost anywhere you are, at any given moment. But Tweet-ups aren't the only opportunity to meet yo ... More >>
The movie Cold Souls sounds kind of like Eternal Sunshine of the Spotless Mind without the Jim Carrey-Kate Winslet part. In other words, it's about a company that extracts your soul and stores it for you in a glass jar. That's what Unreal has surmised anyway, based on the movie's viral marketing sch ... More >>
This just in!The Post-Dispatch is launching a marketing blitz today entitled, "Turn Up The Moxie!"Can you feel the excitement already?!An e-mail from publisher Kevin Mowbray sent yesterday afternoon to all of the paper's employees explains the facts behind the campaign! Read it after the jump!
As you can see, today we launched a new design for Gut Check and the other RFT blogs. It's a work-in-progress -- the monthly archives, for example, should return soon -- but I'm pretty damn happy with it.That said, if you encounter any problems or notice any bugs, please shoot me an e-mail at ian.fr ... More >>
8 p.m. Saturday, October 18. The Fox Theatre, 527 North Grand Boulevard.
2 p.m. Wednesday, July 23. Verizon Wireless Amphitheater, 14141 Riverport Drive, Maryland Heights
After paying more than $47,000 for marketing experts to coin St. Louis' new slogan: "St. Louis: It's All Within Reach," members of the St. Louis Convention and Visitors Commission were heartbroken to find that they had been beaten to the punch. Urban paradises Federal Way, Washington, and Ogden, Uta ... More >>
So that microwaving-inappropriate-stuff Web site I mentioned yesterday? It's a freakin' viral marketing campaign for Kraft Easy Mac. I just get so excited by the prospect of seeing food explode that I don't bother snooping around for answers. On to the news: www.alwayswow.com Ethanol pro ... More >>
The former Mrs. Vinson sues her ex-hubby to rid the airwaves of his famous cornpone voice.
8 p.m. Saturday, November 4. Mississippi Nights (914 North First Street).
The St. Louis Blues want you back. And this year, they even have Ice Girls!
Monday, October 31; the Pageant (6161 Delmar Boulevard)
Monday, February 28; Blue Note (17 North Ninth Street, Columbia)
Bargain brews such as Pabst Blue Ribbon are making a comeback in some of St. Louis' hippest clubs, but Anheuser-Busch isn't too worried
Pointessential 7 has the sound you've come to expect
Late Nite Catechism, Grandel Theatre
When the Benetton clothing company dared to humanize death-row inmates in a $20 million ad campaign, Attorney General Jay Nixon threw a fit. Then he played right into their hands and sued them.
Sean McGivern says his court fight against Ralston Purina is a classic case of David vs. Goliath -- and the spoils consist of a cardboard box of kitty litter
Product placement comes to adult videos...hey, watch where you put that thing!