Michael Simon

  • Blogs

    June 12, 2014

    Panera's Ad Agency Quits Calling Working with Chain "Crazy," Panera CMO Rebuts

    St. Louis founded and based Panera Bread Company and its ad agency Cramer-Krasselt broke up in a very public way earlier this week. It wasn't a mutual split, though -- an internal memo from Cramer-Krasselt leaked yesterday morning basically calling the company "crazy" and it doesn't paint a pretty p ... More >>

  • Blogs

    August 1, 2013

    Saint Louis Bread Co. Insults Farmers Via Twitter

    Corporations are still trying to navigate the tricky world of social media. Of course, you can't please everyone, and an account with hundreds of thousands of followers is going to get a few nasty tweets. Companies are wisely learning to utilize Twitter for marketing purposes, with varying degrees o ... More >>