As bizarre lawsuits go, it was the case that kept on giving. In 2009, Ronald Ball of Granite City sued PepsiCo, claiming he'd gotten sick from drinking a can of Mountain Dew.It wasn't the soft drink, though, that caused him to vomit up the neon green beverage. It was the mouse he says he found insid ... More >>
Remember Ronald Ball, the Illinois man who's been suing PepsiCo on a claim that he opened a can of Mountain Dew and found a dead mouse inside? The Madison Record broke the story a year and a half ago, followed by the Daily RFT (here and here). But yesterday, websites from the Daily Mail in Great ... More >>
Thanks, Bobby Flay. The Spicy Mango Diet Pepsi and Pineapple Chipotle Diet Pepsi you commissioned for your "Tacos & Tequila" event last weekend most certainly increased the Patron consumption.
At least PepsiCo had the good sense to not put these flavors on the mass market. They already have enough ... More >>
As Ian reported yesterday, Arch West, the 97-year-old Texan who blessed the world with Doritos in 1966, passed away last week. His family plans to sprinkle Doritos into his final resting place.
While we wish no disrespect to West or his mourning family, we hope they won't be burying these beloved, ... More >>
Diet Pepsi's taken some flak over the introduction of their new skinny can, intended to appeal to women concerned with the slimness and attractiveness of their diet beverage cans.
The market of women who feel bad about themselves because of their soda cans is huge, we tell you. ... More >>
Gut Check was enjoying a day dozing in front of the ol' Samsung when a Klondike commercial came on and jolted us out of our daydreaming.
Was it the mere mention of this wholesome family treat that caused us to bolt upright in our Barcalounger? Sadly, no.
The ice cream bar maker and its pare ... More >>
Image viaIt's Fashion Week in New York City, and Diet Pepsi is marking the occasion by reveling in gender stereotypes.Yes, PepsiCo has unveiled a new Skinny Can to celebrate, quoting the press release announcing the can, "beautiful, confident women."Let's listen to PepsiCo chief marketing officer ... More >>
Image viaInteresting story from Advertising Age: After several years of neglect, Coca-Cola, PepsiCo and Dr Pepper Snapple Group are preparing major marketing pushes for their lemon-lime soft drinks (Sprite, Sierra Mist and 7Up, respectively).OK, maybe not so interesting if you aren't a food-busin ... More >>
The Convention on International Trade in Endangered Species vote against a fishing ban that might save the endangered bluefin tuna. (The Atlantic)
The latest in hipster dining? Food stamps. Perfect for the poor graduate student who doesn't want to do the "living on ramen thing". (Salon.com)
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Ah, yes, Daily RFT readers. We know you've been waiting with bated breath to find out the outcome of the case of Ronald Ball vs. PepsiCo. Ball, as you'll recall, is the Granite City man who claims he found a mouse in the bottom of his can of Mountain Dew. Ball made the discovery, btw, after takin ... More >>
smithelectricvehicles.comNationally the news ain't good for the beleaguered U.S. auto industry. Just yesterday, in fact, the White House forced the resignation of General Motors' chairman Rick Wagoner and told Chrysler to seek a partnership with Italian car maker Fiat if it wanted any more governmen ... More >>