After you've strolled through the inauspicious storefront doorway and up a flight of stairs into Ron Busch's Guitar Studio, the sheer square footage devoted to guitars, amps and assorted other musical paraphernalia can feel intimidating. You heard about this place through one of its charmingly bad local TV advertisements, but you wonder where to begin. Just then you're greeted by the mustachioed guy from the ad, Ron Busch himself. Now you start to feel a little more at ease. He seems to be able to tell by your black T-shirt, jeans and haircut that you're looking for an electric guitar (preferably one that sounds good distorted). Busch offers you a Les Paul clone. You try it but don't like it -- it's hard to play because the neck is too thick. Busch sees the problem and brings you a black-and-white Fender Telecaster, with which you immediately fall in love...until you see the price tag. But then Busch pitches what seems to be an unreal deal, and throws in an amp, a case and a strap. You walk out of Ron Busch Guitar Studio with a guitar in your hand and a spring in your step.