Daddy Yankee 

El Cartel: The Big Boss (Interscope)

Three years after introducing the States to reggaeton via the smash "Gasolina," Daddy Yankee (aka Ramon Ayala) has a new joint venture with Interscope, marketing deals out the wazoo and an understanding that reggaeton's "La Macarena" soundalikes have worn out their welcome. But this doesn't mean El Cartel is as Americanized as many had predicted. The best moments here are the hip-hop-influenced duets with his labelmates: "Plane to P.R.," featuring will.i.am, and the vocoder-heavy single "Impacto," the remix of which pairs him with Fergie. But the bulk of this disc finds Daddy Yankee still spitting Spanglish declarations of Puerto Rican pride over an even harder-hitting hybrid of synthesized reggaeton. The rhymes, when decipherable, are more the work of a businessman than an artist. Yet the canny way Ayala handles this crossover proves he's not gonna stop until he's conquered the States.

More by Dan LeRoy

  • Prefuse 73

    9 p.m. Wednesday, September 22. The Billiken Club, in the Busch Student Center on the campus of Saint Louis University, 20 North Grand Boulevard.
    • Sep 15, 2010
  • Budweiser Superfest

    7 p.m. Thursday, August 26. Verizon Wireless Amphitheater, 14141 Riverport Drive, Maryland Heights.
    • Aug 25, 2010
  • Trey Songz/Monica

    8 p.m. Friday, Aug. 20. Fox Theatre, 527 North Grand Boulevard.
    • Aug 18, 2010
  • More »

Best Things to Do In St. Louis

Newsletters

Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

© 2016 Riverfront Times

Website powered by Foundation