The 2004 theme is "Meet Me at the Fair," so spread across the fairgrounds will be reminders of the golden age of St. Louis. The most promising of these is the Eads Bridge, which will be open to foot traffic, with a recreation of "The Pike" (the side show/amusement park of the 1904 World's Fair) and a great view of the fireworks that detonate nightly over the mighty river. The weirdest is a collection of sand sculptures in front of the Old Courthouse, each one a replica of 1904 World's Fair sculptures -- including Rough Rider Teddy Roosevelt, who was rendered in butter (yes, butter) for the original fair. And don't forget to visit Bud World, Budweiser's ode to itself, which features a "high impact video [that] offers a perspective on how Budweiser reaches lives daily in a variety of unexpected ways, reinforcing the brand's core values." And it's delivered in "BudVision." Neat. If you're legal, you get to sample these core values after the propaganda's over.
Subscribe now to get the latest news delivered right to your inbox.