Now, instead of climbing behind the wheel of your car, where you will die, you can catch a free ride thanks to the good people at Major Brands Inc.
A St. Louis-based alcohol distributor, Major Brands is teaming up with Lyft to offer free rides for drunks on Saturday from 3 to 9 p.m. To use the service, simply use the code SHMBSTP18 on your Lyft app.
In addition, the company will have folks on hand at a few St. Louis-area bars, handing out vouchers for free rides, presumably to the drunkest people they can find. Pick those up at Felix's (6401 Clayton Avenue) McGurk's (1200 Russell Boulevard) and Llywelyn's Pub (100 North Main Street, St. Charles), also between 3 and 9 p.m. Saturday.
This effort is a part of Major Brands' "Safe Home After Every Occasion" initiative, which aims to encourage safe driving habits among drinkers. They've done this before, shuttling your drunk ass home on the day before Thanksgiving and on New Year's Eve as well. According to a press release, Major Brands has shuttled more than 70,000 Missourians to their homes since starting the program. This is the first time they've extended their efforts to St. Patrick's Day.
“St. Louis and Kansas City have two of the largest St. Patrick’s Day celebrations in the country and we want add a new tradition to these great Missouri festivities — ending the day with a safe ride home," says Major Brands CEO Sue McCollum. "No matter the occasion, we want you to get home safe. So this year we are adding more socializing holidays to the Safe Home calendar. We want to make planning a ride home a habit — just like wearing green on St. Patrick’s Day."
Quantities of free rides this Saturday are not infinite, so consider having a back-up plan on deck. If you're getting in on the giant Dogtown celebration, for example, we hear passing out face-down on one of the giant concrete tortoises in Turtle Park is more comfy than you might think, as long as you've drank enough.
Er, not that we have any personal experience with that or anything....
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