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Monday, June 13, 2016

The St. Louis Entrepreneur Behind "Greendals" Wants You to Wear Tires

Posted By on Mon, Jun 13, 2016 at 6:00 AM

click to enlarge Tipper O'Brien, right, started his company Greendals to try to use some of the tires littering Missouri to create eco-friendly sandals. - TIPPER O'BRIEN
  • Tipper O'Brien
  • Tipper O'Brien, right, started his company Greendals to try to use some of the tires littering Missouri to create eco-friendly sandals.
A St. Louis native is taking discarded tires out of the state's ecosystem — and putting them onto his customers' feet.

SLU High School and Mizzou graduate Tipper O’Brien set off out to turn discarded tires into sandals in an effort to help clean up Missouri. The resulting sandals, marketed as "Greendals," should come with a 40,000 mile warranty, O'Brien jokes.

O’Brien works out of the basement of his Benton Park home to make and market Greendals, along with two of his friends. Figuring out how to turn a tire into a sandal wasn't easy, he says.

“Its a long process. We’ve been working on it for years and it's finally coming together,” O’Brien says.

 The tires used by the Greendals teams are found in rivers, junkyards and across Missouri. Greendals receives many of its tire donations from the Missouri Stream Team, a group of volunteers who spend time pulling trash from the state’s many rivers. A portion of all Greendals’ profits go back to Missouri’s Stream Team.

O’Brien says he first noticed Missouri’s litter problem while running cross-country at Mizzou.

“We used to do an occasional run down by the Missouri River. It was amazing to see how much trash washes up on the side of the river,” O’Brien says.

O’Brien says a major goal of his company is to give consumers a way to help the environment while also purchasing a quality product.

“We built the company with the underlying goal to build a cycle,” O’Brien says. “The idea of building sandals or shoes out of recycled car tires has been done before, but I don’t think it’s been done the way we’re in which we’re attempting to do it. We’re attempting to drive more cleanup and concern for our environment through our product.”

The flip flop-style sandals may just be the beginning; O'Brien says he hopes to release different styles in the future, all using scavenged trash. 

“In Missouri we have so many amazing natural resources that are right where we live,” O’Brien says. “We’re small potatoes right now, but our mission is pretty focused.”

Greendals can be purchased for $37.99 each and are offered in several different colors on the company's website.

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