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Tuesday, March 13, 2018

Rosé Day Will Celebrate Good Weather — and Causes — in the CWE

Posted By on Tue, Mar 13, 2018 at 6:43 AM

click to enlarge The Central West End's Rosé Day will give participants up to ten pours of everyone's favorite pink drink. - SHUTTERSTOCK/MONKEY BUSINESS IMAGES
  • The Central West End's Rosé Day will give participants up to ten pours of everyone's favorite pink drink.

Let us take you back to days past. Days when you averaged a few more Instagram likes and your feed was full of sunshine, tan skin, and rosé. It's been a long, harsh winter and we wouldn't blame you if you've been daydreaming about summer and the beloved pink drink.

But we're here to tell you that better days are not far off. On May 19, in fact, you can welcome summer with good friends, good food and the elixir of wine at the first annual Rosé Day in the Central West End. The event, sponsored by a small committee of women and men, is meant to bring awareness to local nonprofit organizations working to empower women.

The fun will begin at noon, with each rosé lover receiving a passport they can have stamped at ten different sampling locations. The stations will stretch from West Pine to McPherson, dotting the sidewalks and shops of the Central West End. A local nonprofit has signed up to sponsor each stop, and patrons will have the opportunity to learn about the organization as they sip from their very own souvenir wine glasses all the way until 6 p.m.

Live music, games, a dog-friendly atmosphere, and several Instagram-worthy backdrops are all a part of what patrons can expect, says Michael Powers, who is one of the organizers. 

But the real opportunity, he says, is for the community to cross paths with nonprofit organizations that otherwise may not be on their radar.

"There are organizations right here in St. Louis that are filling the gaps we all know exist," says planning committee member Carol Kyser. "That are helping women find pathways out of a violent relationship or towards a new job opportunity. This is exactly what we'll be recognizing on Rosé Day."

Many nonprofits are struggling to recruit volunteers and increase awareness in communities. The hope is that Rosé Day will give these organizations the opportunity to spread the word about the work they are doing.

And why not do it with a glass (or better yet, glasses?) of wine. Powers, whose day job is with Habitat for Humanity, has been working with the Central West End and Euclid South CID and the Central West End Association to use Rosé Day as a way to "activate the neighborhood" after winter dormancy.

"It's an opportunity to show off the businesses and the art in the area," says Powers. Organizers chose the neighborhood for its concentration of wine-friendly businesses and locals' deep knowledge of the fruit of the vine.

But while the not-too-sweet, not-too-dry blush-colored wine has become a warm-weather staple on social media, summer is also a hard time for members of the community that may be struggling. With intense heat, no after-school or meal programs, and high school and college kids providing new competition for jobs, it can be a time when some organizations need the most help.

"There's no better reason for folks to come hang out with us in the Central West End," says Powers. "Raise a glass, raise awareness."

Early bird tickets cost $30, while the regular ticket price is $35. Tickets will be available the day of, but only as supplies last. Patrons are encouraged to Uber, take public transportation or have a designated driver. Passes will be provided to designated drivers.

For a list of participating organizations go to

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