Ahead of the 20th anniversary of the terrorist attacks on September 11, Anheuser-Busch has updated its memorable Super Bowl commercial for the occasion.
The St. Louis-based brewery brought tears to the eyes of millions of Americans with the airing of the original advertisement, which shows the Budweiser Clydesdales bowing with the Statue of Liberty in the background, facing toward where the Twin Towers once stood. It only ran once.
Following the original plotline, the video has been digitally updated for a clearer quality. However, when the Clydesdales take their bows now, a digitally altered skyline appears: one where the Tribute in Light art installation — two beams of light representing the two fallen towers — is visible, along with the One World Trade building.
The video ends with “twenty years later, we’ll never forget.”
The advertisement was also updated in 2011 for the ten year anniversary. Fox 2 Now reported the updated ad is scheduled to run during two sports games tomorrow: the Yankees vs. Mets game at 6:40 p.m. Central Time and the Navy vs. Air Force game at 2:30 p.m. Central Time.
Follow Jenna on Twitter at @writesjenna. Email the author at [email protected]
Sign up for our weekly newsletters to get the latest on the news, things to do and places to eat delivered right to your inbox.
Support Local Journalism. Join the Riverfront Times Press Club
Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.
Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.