Best Of 2021

Best Salon: Naturally Pure Salon

Naturally Pure Salon
Some people think that they must go to Clayton and spend $800 for high-end hair coloring and styling, but Naturally Pure (564 South Gray Avenue; 314-963-7101) offers an easier (and much cheaper) option. Tucked away on a quiet corner in Webster Groves, the salon appears calm on the outside, but on the inside, the large space is a flurry of activity. Not only do they take every precaution to keep their clients safe from COVID-19, they also remodeled during the lockdown, expanding their square footage and adding more space between each stylist’s area. Upon entering you’ll notice good vibes all around, and once they’ve fixed up your hair, you’ll understand why every client there is so happy. Naturally Pure uses quality Aveda products and produces top-notch work that costs a fraction of what you’d expect based on the result. Friends will tell you that your new hair looks very expensive (even if it wasn’t), and isn’t that always the best compliment? —Jaime Lees