Anheuser-Busch has announced its three 60-second spots that will air during the Super Bowl. The brewing giant has typically had some of the most memorable commercials, many of which involve the beloved Clydesdales. Despite some reports, Anheuser-Busch is not removing the horses from its brand campaign, "Up for Whatever."
The first spot will "highlight the brewing credentials for America's No. 1 full-flavored lager," meaning Budweiser, A-B said in a statement. This angle no doubt was influenced by the growing craft-beer industry, in St. Louis and elsewhere, which is encroaching on A-B's share of the market.
In the second commercial, for Budweiser, the Clydesdales will "tell an emotional story and help a puppy who has lost his way learn the true meaning of friendship," according to an A-B release.
"The Budweiser Clydesdales have appeared in our Super Bowl ads for nearly three decades. They continue to serve as time-honored symbols of how we brew our beer: remarkable care and attention, sparing no expense, the highest quality and consistency," said Budweiser vice president Brian Perkins.
The third ad will focus on Bud Light and "features an everyday Bud Light fan who experiences an unforgettable night with '80s iconic old-school fun simply by indicating he is 'Up for Whatever.'" We have no idea what that means, but maybe A-B should stick with the Clydesdales. Here's an image from that spot (watch out, it reveals so much):
The commercials will air during the Super Bowl on NBC February 1.
Gut Check is always hungry for tips and feedback. E-mail the author at [email protected].
Follow Nancy Stiles on Twitter: