Gut Check told you last month about Bombay Food Junkies, a new food truck featuring vegetarian and vegan Indian cuisine. The wife-and-husband team of Krupa and Sid Panchal plan to serve pav, a sandwich-like dish that Krupa told us is the most popular street food in Bombay (or Mumbai, as the city is now known).
The Panchals already have a truck (pictured above). What they do not yet have is a decoration -- the wrap, to use the term of art -- for the truck.
Enter, yes, crowdsourcing.
By which, of course, we mean a Bombay Food Junkies campaign on Kickstarter.
Gut Check is always hungry for more restaurant news. Feed us your tips.
"We're in the final stages of wrapping the truck," Krupa Panchal tells Gut Check. "We need about $5,000 for it."
The Panchals have until March 26 to raise the money. As of this writing, the Kickstarter campaign has raised $1,458 from 32 backers.
Rewards for backing range from a thank-you note and a free dessert for a $10 pledge to a private party for 30 (and more) for a $1,000 pledge.
"We want to reach out to more and more people," Krupa says of the effort.
"It's really exciting."