There are many ways to track a political race, from the traditional polling the electorate to wunderkind Nate Silver's statistical analyses on New York Times' Five Thirty Eight blog. Gut Check, however, does things a little differently.
You see, during this election season, Fitz's American Grill & Bottling Works (6605 Delmar Boulevard, University City; 314-726-9555) is offering specially labeled bottles of its flagship product: one featuring Barack Obama, the other Mitt Romney.
Rather than rely on noted pollsters or the wisdom of the crowd, we figured we'd base our 2012 election projection on which Fitz's soda
outpolling outsells the other.
According to Fitz's assistant general manager Erin Laabs, sales through Wednesday, October 3, favored President Obama (52 percent; 497 bottles sold) over Governor Romney (48 percent; 385 bottles sold).
How do these numbers compare to national polls? According to a recent poll from Quinnipiac University in Hamden, Connecticut, Obama held a 49 percent to 45 percent edge over Romney, with 4 percent still undecided.
Of course, polls usually don't charge money, and polls limit their inquiries to people who are actually eligible to vote. Fitz's presidential-campaign bottles cost $2.99 a pop, $9.99 for a four pack or $39.99 for a twelve-pack.
We'll update the tally next Friday.