From the press release:
His self-described personal style is "New American" and is full of strong, solid flavors. Every part of each dish is well thought-out to create a meant-to-be pairing that excites the taste buds. The big, clean flavors blend together perfectly, yet each part still holds its own recognizable taste in the mix.
[Owner] John McElwain was drawn not only to his obvious skill in the kitchen, but also his interest in the environment.
Both believe in using only ecologically sound and sustainable products.