"It's Not Food, It's Frozen Yogurt"

Jul 8, 2011 at 7:00 am
I'd like to think that this sign, spotted recently on the front door of a business in the Delmar Loop, is a clever commentary on the questionable nature of frozen yogurt, but I suspect the owner of this business is simply exhausted by the number of frozen-yogurt joints that have opened in St. Louis over the past few years and is trying to drive home the point.