Q&A With Pete Kelly, Founder of Salute American Vodka -- Released First in Missouri

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Gives new meaning to "saluting." - Image via
Gives new meaning to "saluting."

GC: Tell us a little about the veterans' charities that Salute American Vodka will support.

Kelly: Work Vessels for Veterans is one of our approved charities. We're making [a $25,000] donation to them on January 26. We selected a project with them that we're going to help fund. It's an organization called Veterans Farm in Jacksonville, Florida, founded by a veteran named Adam Burke. Adam started this farm two or three years ago, and we're helping him start his fourth farm in Jacksonville. He's basically teaching returning vets how to become farmers. They're going through what's called horticultural therapy. What they're seeing is when these men and women come out and spend time on this farm as part of a transition back, they're taking less medication. They have a core group of individuals to talk to and share challenges with. I've been down to Jacksonville a few times to meet Adam and spend time with him. They make their own blueberries. Their farms are actually making money, growing blueberries and datil peppers. It's a really neat story and we wanted to be a part of it. Help them continue what they're doing.

We're going to support Honor Flight St. Louis. Honor Flight's a great charity organization. They take World War II veterans back to Washington to the monument and memorial as a way of saying thank you. There are chapters all over the country that do this and we're going to be supporting them this spring and summer with some of their events.

GC: Anything else in the works for Better Brands Beverage Co. in the near future?

Kelly: We have two or three other products in development. The goal is to create a portfolio of products. We're looking at a bourbon next and a few flavor extensions on the vodka. There will be more products down the road, absolutely.

A 750 milliliter bottle of Salute American Vodka retails for $22.99, though cost varies by location.

It's available in bars, restaurants and locally owned liquor shops including the following St. Louis distributors: Harlem Tap Room (4161 Martin Luther King Drive; 314-531-2965), Sub Zero Vodka Bar (308 North Euclid Avenue; 314-367-1200), Randall's Wine and Spirits (multiple locations), Friendly's Sports Bar and Grill (3503 Roger Place; 314-771-2040), Bernie's Place (1100 North Taylor Avenue; 314-371-8479), Missouri Athletic Club (405 Washington Avenue; 314-231-7220), Brennan's (4659 Maryland Avenue; 314-361-9444), Sage (1031 Lynch Street; 314-256-1203), Mike Shannon's Steaks and Seafood (620 Market Street; 314-421-1540), McGurk's Irish Pub and Garden (1200 Russell Boulevard; 314-776-8309), Friar Tuck (multiple locations), Donatelli's Bistro (8623 Highway North, Lake St. Louis; 636-561-6966), the Wine and Cheese Place (multiple locations) and Lukas Liquor Superstore (15921 Manchester Road, Ellisville; 636-227-4543), among other locations.

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