Rally's Plans Massive Expansion in St. Louis Area

Rally's Plans Massive Expansion in St. Louis Area

If you're into Baconzillas and drive-thrus and four-piece meals for $3, you're in luck: Rally's says it wants to dramatically increase its presence in St. Louis.

The Rally's/Checker's chain currently has sixteen outlets in the greater St. Louis area. Bruce Kim, the director of franchise development, says the Florida-based company would like to add another 22 in the coming years. They'll also be adding outlets inside of St. Louis-area WalMarts.

The restaurants will be franchisees, not corporate-owned, Kim says, which represents a change for the company. Fifteen of the sixteen Rally's have corporate ownership.

"We're not trying to rush it, but we'd like to add two or three a year going forward," he says. "This is a nationwide push in select markets where we are successful, but haven't had the growth — and now see a capacity for growth."

The company prides itself on value. "For $5, you can get more food from us than anybody else," Kim says. And its Version 4.0, which is being rolled out with new restaurants going forward, franchisees have three options: freestanding restaurants, modular one shipped to the site and then put together, and eco-friendly restaurants that repurpose old shipping containers.

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About The Author

Sarah Fenske

Sarah Fenske is the executive editor of Euclid Media Group, overseeing publications in eight cities. She is the former host of St. Louis on the Air and was previously editor-in-chief of the RFT and the LA Weekly. She lives in St. Louis.
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