Teitelbaum and Orbin already revitalized the Balaban's space in the Central West End with the throwback Herbie's Vintage 72 concept. Why not try to capture lightning in a bottle twice? Simply sprinkle a few more crowd-pleasers among the old Balaban's dishes to appeal to a suburban audience unfamiliar with the Balaban's brand, and, voila.
A more refined version of the "grown and sexy" concert venue in No. 7. Top-notch cocktails, live music every night, bar snacks. Offer VIP bottle service (and no questions asked) in the Monarch kitchen's old "skybox" room and bingo.
2. Sports Bar
Does Maplewood need a giant sports bar? Have you tried to score a table at the Post Sports Bar & Grill down the street during a major televised sporting event? Have you tried to score a seat there on any Sunday during NFL season? Just class up the snacks to differentiate yourself from the Post and attract those who might consider a sports bar declasse.
1. Special-Events Venue
Teitelbaum and Orbin told the Post-Dispatch that they already have some special events planned for the place post-Monarch, so this has to be ranked as the odds-on favorite. It makes sense. Wedding receptions. Cooking classes. "Underground" dinners. The space is ideal for any number of events, even if it would still be dark more often than not.