Twitter Fight, Take Three: KFC Double Down Stands Up for Itself on Twitter

T he KFC Double Down, a "sandwich" of bacon and cheese between two fried chicken-breast fillets, has been the talk of the food media since its debut on Monday. Now the Double Down is talking back -- on Twitter.

That's right, follow @kfcdoubledown to learn what the much-maligned sandwich is thinking. No, really. The Double Down is Tweeting in the first person. The results have been...interesting.

Its first Tweet, from 10:39 a.m. Monday morning:

BLASTOFF.

Its second Tweet, from exactly three minutes later:

Funny, but no, BLASTOFF was not a reference to you blasting off the toilet after eating me. I'm just asking for a fair shake here.

Today, though, things have gotten even better. @kfcdoubledown has attracted the attention of @ruthbourdain:

@ruthbourdain started it, naturally:

Fuck the Double Down. Working w/resto chain on "Three of a Kind" cheek-lovers sandwich: veal & beef cheek "bread" w/guanciale in the middle

Today, the Double Down replied:

@ruthbourdain: Sorry you feel that way, have you bothered to actually eat one of me?

And then @ruthbourdain basically summed up the whole Double Down debacle in one Tweet:

@kfcdoubledown Listen. I've tasted meat between two breasts before, and I don't think a slice of cheese is going to make it any better.

Previously in Twitter Fight:
"Twitter Fight, Take Two: How Chipotle Uses Social Media"
"Twitter Food Fight! Customers and Restaurateurs Hash It Out!"