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Thursday, January 10, 2008

A Questionable Use of Chicken (Part 2 of 2)

Posted By on Thu, Jan 10, 2008 at 8:00 PM

Do we get press releases? Yes, we do!


High Resolution Photo available upon request Contact: 954-xxx-xxxx January 10, 2008 Chris F------, ext xxx

Adam S-----, ext. xxx

THAT'S A WRAP! Dairy Queen® introduces new Chicken Wrap in 2008

MINNEAPOLIS - Dairy Queen® fans can wrap their hands around a new menu offering to kick off the New Year when the Quick Serve Restaurant introduces its Chicken Wrap, a delicious "tender in a blanket" made with a 100 percent, all white meat crispy chicken strip, fresh leaf lettuce and shredded cheddar cheese topped off with creamy KRAFT® Ranch Dressing and all wrapped in a tasty flour tortilla.

"Our Chicken Wrap is portable, perfect for light fare or an on-the-go snack, and priced for incredible value at $1.39," said Michael Keller, chief brand officer for International Dairy Queen, Inc. "We are the treat category leader, but with food items like our new Chicken Wrap, we continue to build an expansive food menu already filled with signature chicken and burger sandwiches and baskets."

The rollout of the new Chicken Wrap begins January 1 and is available at participating Dairy Queens and DQ® Grill and Chill® locations throughout the year.

For more information about Dairy Queen, visit the new Web site,

About IDQ: International Dairy Queen (IDQ), headquartered in Minneapolis, Minn., develops licenses and services a system of more than 5,600 Dairy Queen®stores in the United States, Canada and foreign countries, offering dairy desserts, hamburgers, hot dogs and beverages. IDQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. Following the successful roll out of DQ Grill & Chill®, Dairy Queen's quick-service food concept that features an all-new expanded menu and newly designed restaurant interiors, Dairy Queen began testing the DQ® Orange Julius® concept in August 2005. DQ Orange Julius blends a sleek, new look with the feel of a traditional ice cream treat shop and offers an expanded treat menu that includes traditional DQ favorites, the Orange Julius line of smoothies and fruit drinks, and new signature desserts and sundaes.

Do you think anyone ever requests the higher-res photo?

-Ian Froeb

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