Following these rules and still feeling guilty? Go see another movie. Unlike live events, which may be cancelled if there aren't enough tickets sold, a movie runs in that theater at that time even if there's only one person there to see it - a modern koan if there ever was one. As long as you don't set fire to anything or eat your seat cushion, the cost of your presence in the theater is de minimus, thus your ticket price is a rare instance of pure profit - unlike your concessions stand purchase. Even though the margin of profit on your Junior Mints is approaching 500%, there's still a difference between net and gross for the theater.The Sneaky Code of Ethics
1. Avoid sneaking foods a theater actually carries. If your moviegoing experience is incomplete without Swedish Fish, you're in luck because the theater agrees with you. Thank them for fulfilling your needs by not competing with their price. Under no circumstances sneak popcorn into a movie theater, even if it is some sort of neo-Dadaist statement. No, wait, especially if it's that. Seriously, what is wrong with you?
2. Sneak unto others as you would have them sneak unto you. Unless you are alone in a screening, always remember that other people didn't agree to smell or hear your food when they bought their tickets. A certain amount of rustling, slurping, and chewing, yes. Shredding the aluminum foil off your 12-alarm death korma, no.
3. Leave it in better condition than you found it. It's someone's job to clean up the theater when you leave, but buying a ticket grants you license to see the show, not to create a bunch of unnecessary work for them. While the full-sized pizza box you leave behind will be intriguing at first, it's really not impressing the kid who has to break it down into the trashcan. Zorro is a famously bad sneak because he cannot follow this rule. Also he answers his phone during the movie.
One sneak = 1 ticket ($8), 0 potential concession stand purchases, 0 actual concession stand purchasesSo why is there a rule against the zero-loss bringing in of outside food but not the certain loss of sharing concessions? Unethical sneaking has lead to gross mistrust and persecution of true sneaks.
Potential Gross Profit = $8
Actual Gross Profit = $8
Couple of non-sneaks = 2 tickets, 4 potential concession stand purcahses (2 popcorns and 2 sodas, for argument's sake, these are each $4), 2 actual concession stand purchases (1 popcorn and 1 soda)
Potential Gross Profit = $32
Actual Gross Profit = $16
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