Monday, November 30, 2009

Throwback of the House: 7-Up Goes to a Party Without a Clue

Posted By on Mon, Nov 30, 2009 at 10:15 AM

click to enlarge ROBIN WHEELER
  • Robin Wheeler
7-Up doesn't get invited to many parties. She's plain and boring. Unless she's tagging along with her pretty friend Seagram's 7, 7-Up spends most nights at home, washing her hair and talking to her cat.

In 1961, the Seven-Up Company -- then based at 1300 Delmar Boulevard in St. Louis -- decided it was time to give 7-Up a hot makeover with 7-Up Goes to a Party!

Not that she was invited. No -- 7-Up's crashing the shindig while hiding in favorite party dishes.

click to enlarge ROBIN WHEELER
  • Robin Wheeler
For the holidays, seven ounces of 7-Up lurks in Cranberry Sparkle, mixed with two pints of softened vanilla ice cream, a cup of jellied cranberry sauce and three ounces of chopped walnuts. Once everything's blended and the 7-Up's pink and nutty, pour the mixture into two ice-cube trays and freeze.

Have you ever, in a moment of human kindness, invited that awkward guy from work to a get-together, only to realize that he has no idea what to do in the company of other humans? He corners your best friend and spends twenty minutes telling her about the time he found an unopened bag of potato chips in the woods. No one ever accepts your party invitations again in case the Potato Chip Guy is there.

Next thing you know, you're 7-Up, at home with your hair and the cat.

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