Support Local Journalism. Join Riverfront Times Press Club.

Thursday, February 25, 2010

Michelob Rewards Twitter Followers with Spring Preview

Posted By on Thu, Feb 25, 2010 at 2:42 PM

Michelob's new Ginger Wheat won't be on sale for a few more weeks, but followers of @Michelob can get an early taste tonight. Anheuser-Busch is hosting a "Wheatup" for its Twitter followers tonight at 7 p.m. at The Stable in St. Louis.

The free event offers tastes of Ginger Wheat and the rest of Michelob's spring sampler, along with mingling with Tweeters and Michelob brewmasters. Reservations are required.

To see who's attending and what they're saying, check #wheatup on Twitter.

The tweetup's not just an excuse to get together and drink beer; it's a part of Michelob's plan to use social media to benefit both their companies and consumers. "Social media plays a big role at Michelob Brewing Company Beer enthusiasts want to know about the beers they enjoy and our Twitter feed and Facebook page provide that direct and meaningful contact to our brewery," said Michelob Brand Manager Nate Scudieri.

He continued, "In addition to building awareness for our award-winning ... brands, we provide useful information about ingredients, styles, the brewing process, food and beer pairings and also answer questions we receive on other beer topics."

Tags: ,

Support Local Journalism.
Join the Riverfront Times Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Riverfront Times Club for as little as $5 a month.

More by Robin Wheeler

Read the Digital Print Issue

September 15th, 2021

View more issues


Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Best Things to Do In St. Louis

© 2021 Riverfront Times

Website powered by Foundation