Tuesday, March 9, 2010

The Atlantic Stages Dramatic Showdown Between Walmart and Whole Foods!

Posted By on Tue, Mar 9, 2010 at 11:29 AM

Somehow, in the epic discussions and debates about food sourcing that have swept this great nation since Michael Pollan published The Omnivore's Dilemma, Walmart always seems to comes off as the villain, plopping itself down in the midst of idyllic small towns and decimating beloved local businesses by selling piles and piles of cheap high-fructose corn syrup-filled food-like substances.

But come now. Is Walmart really that bad? Reports have been leaking out for the past few years, most notably in the alarmist documentary Food, Inc., that the corporate villain is trying to remake its image by selling sustainably raised and organic products from (gasp!) local farmers. But how good can they be, ask the food snobs purists? It's Walmart!

click to enlarge What a lovely supermarket. Oh my God, it's Walmart! - IMAGE SOURCE
  • Image source
  • What a lovely supermarket. Oh my God, it's Walmart!

The Atlantic's intrepid food writer Corby Kummer decided to find out. He invited sixteen Austin, Texas, foodies to a dinner party. Each course would be prepared twice, once with ingredients from Walmart, once with ingredients from Whole Foods. In a blind taste test, the guests would decide which version they liked best.

Walmart, it turns out, has quietly started a new program called Heritage Agriculture. The program, Kummer writes:

...will encourage farms within a day's drive of one of its warehouses to grow crops that now take days to arrive in trucks from states like Florida and California. In many cases the crops once flourished in the places where Walmart is encouraging their revival, but vanished because of Big Agriculture competition. This goes well beyond stocking Stonyfield Farm yogurt.
For the dinner party, Kummer and his chefs (borrowed from the Austin restaurant Fino) planned a four-course menu: an appetizer of bowls of almonds and pieces of fried goat cheese with red-onion jam and honey; mixed spring greens with a sherry vinaigrette; chicken, served with a poached egg on a bed of spinach and golden raisins; and, finally, panna cotta with pears and pomegranate seeds.

Here's how Kummer describes his shopping experience:

"We support local farmers," read a sign at an Austin Walmart. I didn't see any farm names listed in the produce section, but I did find plastic tubs of organic baby spinach and "spring mix" greens with modern labeling that looked like it could be at Whole Foods. My list was simple to the point of stark, for a fair fight. Some ingredients seemed identical to what I'd find at Whole Foods. Organic, free-range brown eggs. Promised Land all-natural, hormone-free milk. A bottle of Watkins Madagascar vanilla for panna cotta. I couldn't find much in the way of the seasonal fruit the restaurant had told me the chef would serve with dessert. But I did find, to my surprise, a huge bin of pomegranates, so I bought those, and some Bosc pears. The sticking points were fresh goat cheese, which flummoxed the nice sales people (we found some Alouette brand, hidden), and chicken breasts. I could find organic meat, but no breasts without "up to 12 percent natural chicken broth" added--an attempt to inject flavor and add weight. I wasn't happy with the suppliers, either: Tyson predominated. I bought Pilgrims Pride, but was suspicious. The bill was $126.02.

At the flagship Whole Foods, in downtown Austin, the produce was much more varied, though the spinach and spring mix looked less vibrant. The chicken was properly dry, a fresh ivory color -- and more than twice as expensive as Walmart's. My total bill was $175.04; $20 of the extra $50 was for the meat.

Some of the young cooks at Fino, Kummer reports, were horrified to see the plastic Walmart bags in their kitchen.

After the jump, the shocking results:

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