Join Riverfront Times Press Club. Because No News is Bad News.

Thursday, April 15, 2010

Twitter Fight, Take Three: KFC Double Down Stands Up for Itself on Twitter

Posted By on Thu, Apr 15, 2010 at 11:08 AM

T
click to enlarge Doublin' down on Twitter - IAN FROEB
  • Ian Froeb
  • Doublin' down on Twitter
he KFC Double Down, a "sandwich" of bacon and cheese between two fried chicken-breast fillets, has been the talk of the food media since its debut on Monday. Now the Double Down is talking back -- on Twitter.

That's right, follow @kfcdoubledown to learn what the much-maligned sandwich is thinking. No, really. The Double Down is Tweeting in the first person. The results have been...interesting.

Its first Tweet, from 10:39 a.m. Monday morning:
BLASTOFF.
Its second Tweet, from exactly three minutes later:
Funny, but no, BLASTOFF was not a reference to you blasting off the toilet after eating me. I'm just asking for a fair shake here.
Today, though, things have gotten even better. @kfcdoubledown has attracted the attention of @ruthbourdain:

@ruthbourdain started it, naturally:
Fuck the Double Down. Working w/resto chain on "Three of a Kind" cheek-lovers sandwich: veal & beef cheek "bread" w/guanciale in the middle
Today, the Double Down replied:
@ruthbourdain: Sorry you feel that way, have you bothered to actually eat one of me?
And then @ruthbourdain basically summed up the whole Double Down debacle in one Tweet:
@kfcdoubledown Listen. I've tasted meat between two breasts before, and I don't think a slice of cheese is going to make it any better.
Previously in Twitter Fight:
"Twitter Fight, Take Two: How Chipotle Uses Social Media"
"Twitter Food Fight! Customers and Restaurateurs Hash It Out!"

Tags: , ,

Riverfront Times works for you, and your support is essential.

Our small but mighty local team works tirelessly to bring you high-quality, uncensored news and cultural coverage of St. Louis and beyond.

Unlike many newspapers, ours is free – and we'd like to keep it that way, because we believe, now more than ever, everyone deserves access to accurate, independent coverage of their community.

Whether it's a one-time acknowledgement of this article or an ongoing pledge, your support helps keep St. Louis' true free press free.

Read the Digital Print Issue

September 23, 2020

View more issues

Newsletters

Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Best Things to Do In St. Louis

© 2020 Riverfront Times

Website powered by Foundation