Monday, May 17, 2010

Richard La Motta, Inventor of the Chipwich, Dead at 67

Posted By on Mon, May 17, 2010 at 4:17 PM

click to enlarge SCREENCAP: WWW.CHIPWICH.COM
  • Screencap: www.chipwich.com
Gut Check, a fan of almost all frozen dessert novelty products, mourns the passing of Richard La Motta, who invented the Chipwich. He died on May 11. He was 67.

The Chipwich, of course, is a slab of ice cream sandwiched between two chocolate-chip cookies.

Or, rather, the Chipwich was an ice-cream sandwich. According to the New York Times obituary of LaMotta, Nestlé, which acquired the brand a few years ago, stopped manufacturing it because the company already had its own Chipwich-like product.

How successful was the Chipwich?

From the Times:
By the time he sold his company to Coolbrands International, a Canadian distributor, in 2002, more than a billion Chipwiches had been sold by approximately 3,700 vendors in 36 markets.
After the jump, to stoke your nostalgia, a classic Chipwich commercial.



 
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