Support Local Journalism. Join Riverfront Times Press Club.

Wednesday, July 14, 2010

The Cupcakery to Become the Cup

Posted By on Wed, Jul 14, 2010 at 10:15 AM

click to enlarge IMAGE COURTESY THE CUPCAKERY/CUP
  • Image courtesy the Cupcakery/Cup
Central West End cupcake mecca the Cupcakery (28 South Maryland Plaza; 314-367-6111) will change its name to the Cup at the end of this month. Owner Ericka Robertson Frank explains, via email, "Several cupcake shops with the word 'cupcakery' in their name have popped up around the country, so as we growing and expanding, we want to set ourselves apart. Since we sell cups of coffee and cups of cake, the 'Cup' seemed like a good fit"

The new name will coincide with the opening of a new shop in Springfield, Missouri. This joins the original Central West End location as well as locations in Edwardsville, Illinois, and Knoxville, Tennessee.

I was quite fond of the Cupcakery when I reviewed it in 2007. In addition, it won Best Bakery in the RFT Best of St. Louis 2007 and Best Cupcakes in 2008. The lemon-drop cupcake -- which, sadly, is not always available -- is divine.

Tags: , ,

Support Local Journalism.
Join the Riverfront Times Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Riverfront Times Club for as little as $5 a month.

Read the Digital Print Issue

June 9, 2021

View more issues

Newsletters

Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Best Things to Do In St. Louis

© 2021 Riverfront Times

Website powered by Foundation