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Thursday, October 21, 2010

Crunchify This, Bobby Flay

Posted By on Thu, Oct 21, 2010 at 3:08 PM

Bobby Flay throws down with every red-blooded, flag-waving, Mom-loving kid in America.
  • Bobby Flay throws down with every red-blooded, flag-waving, Mom-loving kid in America.
Bobby Flay throws down with every red-blooded, flag-waving, Mom-loving kid in America.
Eater reports that celebrity chef* Bobby Flay has trademarked the words** "Crunchburger" and "crunchify."

Fine. Whatever. I certainly have nothing against intellectual property rights, even if the trademark sounds like something even Taco Bell would consider too ridiculous to sell.

But then I read that these terms apply to the practice of putting potato chips on top of a burger.

Seriously, Bobby Flay? You think aping something that red-blooded, flag-waving, Mom-loving American kids have done to their PB&Js, burgers and hot dogs since time immemorial deserves a trademark?

Buddy, you're just lucky that Gut Check wakes up in a cold sweat every night reciting libel and fair-use statues, otherwise we'd already have a category entitled Crunchify This in which we rate how a potato-chip topping does or doesn't improve certain foods.***

* - celebrity "chef"? "celebrity" chef?
** - "words"?
*** - We won't. Promise. Please don't sue.

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