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Friday, November 5, 2010

7-11 Doesn't Want to be Opportunisitc, Preceeds to Beat Slurpee Summit Idea to Pulp

Posted By on Fri, Nov 5, 2010 at 7:00 AM

7-11 freaks out at the prospect of a Slurpee Summit. USA Today reports that the company got really excited when President Obama suggested the possibility of a "Slurpee summit" with the new Republican leadership. They've contacted the White House and offered to cater the summit. A new ad campaign will play off the idea of Slurpees bringing people together. But more importantly, they're re-evaluating their branding so that it actually, really brings people together. "This is a rare opportunity for a brand," says Margaret Chabris, a spokeswoman for 7-Eleven. "We don't want to be opportunistic, but nothing has ever been this big for Slurpee."

There's gold in them salmon spawning ground ... and jewelers don't want it. takes a look at the controversy at Bristol Bay, Alaska, one of the biggest salmon spawning grounds in the world. It provides one-third of the world's salmon. But mining companies want the gold in the area and have been fighting to perform open-pit mining. Fifty jewelers, including Tiffany & Co., recently said they will not purchase gold mined from the Bristol Bay area.

Everything's great in Canada! The government says their food system is one of the safest in the world! Except for those union leaders who oversee the government food inspectors. Food Safety News reports that union leaders disagree with the government's statement because the meat inspection system isn't up to date.

Are you a mooch? gives you the tips for wrangling invitations to the best Thanksgiving dinners.

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