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Thursday, December 2, 2010

Mojitos on Tap? Maybe If All the Mixologists Are Hurt

Posted By on Thu, Dec 2, 2010 at 3:00 PM

click to enlarge Mojitos: Coming soon to a bar tap near you? - IMAGE VIA
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  • Mojitos: Coming soon to a bar tap near you?
Two stories from opposite ends of the booze spectrum caught my eye:

First, on the high end, we have a New York Times article on the injury risk confronting the new generation of bartenders or, if you like (they do!), mixologists:
Bartending has never been an easy job. But in the past, tired feet, an aching back and possibly a bent ear or two were the standard complaints. Today's nonstop bar-side ballets have caused the pains to creep northward to the wrist, elbow and shoulder.

Most professionals deal in some repetitive motion or other; bartenders contend with several. They tilt heavy bottles into a shaker each night; they smack ice with the bowl of a bar spoon to get the size and shape just right; they unleash the suction of a shaker with the palm of their hand, jolting their wrist again and again.

The article also notes another prime suspect in mixology-related injuries: the big, square ice cubes that are all the rage for cooling a drink without diluting it as quickly.

(I should note that these ice cubes present a risk to drinkers as well as bartenders. About a year ago, at a well-known hub of St. Louis mixology, a bartender lost control of his shaker, sending one of these cubes flying directly into the skull of a certain restaurant critic.)

What will we do if all the bartenders are sidelined with tennis elbow? How about getting cocktails directly from a tap. That, according to Bloomberg (via Eater) is the solution international food firm Diageo has come up with to fight another problem altogether: declining cocktail sales in the face of continued economic struggles.
Faced with "markedly" declining volumes of their spirits in Spain, Diageo looked for a way to boost sales at bars and restaurants, where the majority of alcohol is traditionally consumed. The London-based company engineered its first-ever draft cocktails after consumers started increasingly drinking at home. The premixed drinks sell at less than 4 euros ($5.21), or half the price of a fresh cocktail.
It can't be any worse than what comes out of the average margarita machine, can it?

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