Support Local Journalism. Join Riverfront Times Press Club.

Monday, February 7, 2011

Bon Appetit Wants Readers to Bite Them

Posted By on Mon, Feb 7, 2011 at 11:00 AM

Last week Bon Appetit unleashed an edgy new campaign featuring the catchphrase "Bite Me" tattooed on a buff bicep, etched in gold on a necklace nestled in a large cleavage, and scrawled in red lipstick on a bathroom mirror.

Because when we think of fine dining, we think of pumping iron, boob sweat, and the toilet.

The ads are part of a half-million dollar revamp to attract a younger, affluent audience (Does that even exist in 2011?). The New York Times spoke with William J. Wackermann, executive vice president and publishing director at Condé Nast, Bon Appetit's publisher, who said Bon Appetit should cater to, "the forgotten foodie," who thinks "the meal is more than the food; it's about fun, it's about friends and family, it's about your life."

Perhaps some other food rags should look into catchy new slogans with a bit more spice...

Fuck off. We're done with you.

gourmetmag.jpg

We've got breasts. Hot skinless, reasonably-sized chicken breasts.

cooking_light.jpg

Hustler. For foodies.

PX_34961_saveurmag.jpg

Christopher Kimball's Bow Job

332.jpg

Martha's So Easy.

EDF01.jpg

Giada. Tyler. BAM!

fnm_cover_art1.jpg

Tags: ,

Support Local Journalism.
Join the Riverfront Times Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Riverfront Times Club for as little as $5 a month.

More by Robin Wheeler

Read the Digital Print Issue

June 9, 2021

View more issues

Newsletters

Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Best Things to Do In St. Louis

© 2021 Riverfront Times

Website powered by Foundation