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Thursday, February 10, 2011

Beautiful, Confident Women Drink Diet Pepsi

Posted By on Thu, Feb 10, 2011 at 11:21 AM

click to enlarge IMAGE VIA
It's Fashion Week in New York City, and Diet Pepsi is marking the occasion by reveling in gender stereotypes.

Yes, PepsiCo has unveiled a new Skinny Can to celebrate, quoting the press release announcing the can, "beautiful, confident women."

Let's listen to PepsiCo chief marketing officer Jill Beraud:
"Our slim, attractive new can is the perfect complement to today's most stylish looks...."
But wait! If a woman was truly confident in her appearance, she wouldn't care what her can of Diet Pepsi looks like, would she?

Could it be that this is yet another attempt by marketers to play upon the insecurity of women who feel that they must measure up to how Fashion Week defines female beauty?

Or is this food blogger just trying to score points with his wife?

(h/t: Eater)

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