Join Riverfront Times Press Club. Because No News is Bad News.

Thursday, March 31, 2011

Kraft Macaroni & Tweets: Seven Tweets That Didn't Make the Cut

Posted By on Thu, Mar 31, 2011 at 8:00 AM

Have you been watching your late-night TBS talk shows this week? If not, you missed the mash-up of ads and Twitter and mac and cheese.

During "Conan" and "The George Lopez Show" this week, Kraft launched their "Mac and Cheese TV" ad campaign in which they produced ten high-production commercials on the fly based on Tweets made about mac and cheese.

Noelle O'Mara, Senior Brand Manager, KRAFT Macaroni & Cheese, told Marketwire, "We know people love Kraft Macaroni & Cheese and 'Mac & Cheese TV' is our way of celebrating the online conversations consumers are having about our delicious products. We are engaging with consumers in a new way -- through unconventional social media programs that enable us to continue to have a two-way dialogue with our fans."

Wanna see what they did?

Other Tweets that inspired ads include...

can't stop thinking about Macaroni Cheese.less than a minute ago via web

@jennyhamrick I don't joke about mac and cheese.less than a minute ago via txt

But what didn't make the cut?


Riverfront Times works for you, and your support is essential.

Our small but mighty local team works tirelessly to bring you high-quality, uncensored news and cultural coverage of St. Louis and beyond.

Unlike many newspapers, ours is free – and we'd like to keep it that way, because we believe, now more than ever, everyone deserves access to accurate, independent coverage of their community.

Whether it's a one-time acknowledgement of this article or an ongoing pledge, your support helps keep St. Louis' true free press free.

More by Robin Wheeler

Read the Digital Print Issue

September 30, 2020

View more issues


Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Best Things to Do In St. Louis

© 2020 Riverfront Times

Website powered by Foundation