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Thursday, April 21, 2011

The Great Gut Check Matzo Tasting of 2011

Posted By on Thu, Apr 21, 2011 at 11:00 AM

Page 2 of 2

The tasting.
  • The tasting.

One by one, ten of our unsuspecting colleagues wandered into our cubicle.

"I'm weird about trying new things," one confided. She left almost immediately. "I need to get water to get the taste out." After a few experimental nibbles, she turned reflective. "It tastes like something really tasteless," she said. "You know that challenge when you have to eat eight crackers in under a minute? It would be way harder if you used this." Upon leaving for good, she dispensed some advice: "Next time, bring some spread. Don't just half-ass it."

"There's a pretty small degree of difference," another told us. He closed his eyes, presumably to be able to taste better, and popped a piece of the Manischewitz 2011 into his mouth. "Mmmmm! But if I hadn't had the others, I probably wouldn't say that."

"None of them have any flavor!" a third complained. He took his tasting responsibilities seriously, though, and spread the four samples on his lap so he could take multiple bites. When he left, he scattered a lot of crumbs on the floor.

Another taster choked on the Manischewitz 2009.

"Would I eat this for eight days sober?" a visitor asked. "Hell no." We told her about the custom of drinking four cups of wine at seder (a quantity sometimes interpreted as four bottles, per person). She brightened. "Now that's something I can get behind!"

A like-minded colleague saw some (slight) potential for matzo as a bar snack. "If I had a cocktail, I would eat it," she said, "even though it doesn't taste good. But it's something to chew on. If I were at a bar, I would eat a lot of this, but probably not as much as bar mix."

Our final taster had the most sophisticated palate of all. He was particularly fascinated by the Matzo Schmuroh, which was darker and flatter than the others. "Matzo doesn't have any flavor, really," he opined, "but this one has texture and crumb. It probably wasn't made with enriched white flour, was it?"

We checked the box, but the list of ingredients was written in Hebrew.

Only one taster returned for extra matzo. He favored the Manischewitz 2011. At first we worried that there was something wrong with him. "Oh, I'm always hungry, and I'll eat anything," he told us cheerfully. We were reassured.

In the end, none of the matzot received especially stellar reviews. The Matzo Schmuroh led the pack for crunch, while the Manischewitz 2011 was considered the most flavorful. None of the samples had a particularly high swallowability factor, but the Manischewitz 2008 and 2011 went down easiest.

Overall, the Manischewitz 2011 was the winner for overall taste. The Manischewitz 2008 and the Matzo Schmuroh were close behind. The Manischewitz 2009 was the overwhelming loser, which was not especially surprising since it had come in last in every category. (Its average overall taste score was 3.4. By contrast, the others were 2, 2.3 and 2.5.)

The answers for the bonus question were almost unanimous: Nine of the ten said no. (Actually, a couple added a "hell" before the "no" and another circled a white space that he said represented a much more emphatic version of "no.")

Gut Check is unsure what to make of these results. Was 2009 a particularly bad year for Manischewitz matzo? Should we issue a warning to hoarders and tell them to cherish their 2008 instead? And how will the other vintages age?

We'd like to think we'd at least be able to answer the final question, but we're not so sure: It's highly unlikely we can hoodwink our colleagues into doing another taste test next year.

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