Join Riverfront Times Press Club. Because No News is Bad News.

Thursday, May 5, 2011

Farmhaus Shakes Up "Blue Plate" Lunches

Posted By on Thu, May 5, 2011 at 10:30 AM

  • Jennifer Silverberg
Farmhaus (3257 Ivanhoe Avenue; 314-647-3800) announced this morning that it is revising the schedule for its popular "Blue Plate" daily lunch special. The upshot: The restaurant is dropping tacos from the rotation and ending the Friday lunch altogether.

The new schedule features meatloaf on Monday, roast beef on Tuesday, fried chicken on Wednesday and fried fish on Thursday.

(For those of you who haven't tried the "Blue Plate" lunch yet, you receive the dish of the day, with salad and iced tea, for $10.)

Farmhaus manager, bartender and social-media kingpin Eric Scholle tells Gut Check that the Friday lunch was interfering with the prep work necessary for the restaurant's very busy dinner services:

"Instead of compromising quality and standards," he says, "we're going to drop lunch on Friday."

As for dropping the (awesome) tacos from the rotation, Scholle explains it as a tribute to cook Antonio Pacheco, who was the "driving force" behind the dish and is leaving the restaurant to pursue his career as an architect.

Scholle adds that the new Monday-Thursday schedule will allow those who couldn't visit the restaurant on a specific day an opportunity to try the dish that they'd been missing.

(For those who wonder why Farmhaus has gained so many fans, it's not just the terrific food, it's also thoughtful little nods like this to its regulars.)

Besides being a great meal for a great price, the "Blue Plate" lunches, which are promoted almost entirely via Twitter, are a terrific example of how a restaurant can use social media to drive business.

Speaking of a recent first-come, first-served taco dinner at Farmhaus, again promoted through social media, Scholle says, "I totally learned the power of Twitter. We had a fifteen-person line out the door [and were] completely understaffed."

Tags: ,

Riverfront Times works for you, and your support is essential.

Our small but mighty local team works tirelessly to bring you high-quality, uncensored news and cultural coverage of St. Louis and beyond.

Unlike many newspapers, ours is free – and we'd like to keep it that way, because we believe, now more than ever, everyone deserves access to accurate, independent coverage of their community.

Whether it's a one-time acknowledgement of this article or an ongoing pledge, your support helps keep St. Louis' true free press free.

Read the Digital Print Issue

November 11, 2020

View more issues


Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Best Things to Do In St. Louis

© 2020 Riverfront Times

Website powered by Foundation