Support Local Journalism. Join Riverfront Times Press Club.

Friday, June 17, 2011

Yoplait Yanks Ad in Light of Language Thought to Trigger Eating Disorders

Posted By on Fri, Jun 17, 2011 at 4:00 PM

After complaints from the National Eating Disorders Association, Yoplait has pulled an ad that "contained language NEDA says is a trigger for those most vulnerable" to eating disorders.

The offending commercial features a woman debating and bargaining with herself about eating a piece of cheesecake, eventually opting for Yoplait's lo-cal cheesecake-flavored yogurt.

In a press release, Lynn Grefe, president and CEO of NEDA explains: "The language in this advertising campaign was seriously problematic for those affected by eating disorders and anyone who may have a predisposition towards developing one. We applaud Yoplait and General Mills for taking the time to speak with us, listening to our concerns and their quick action to provide a solution. I believe the company had no intent to harm and gained insight into a very serious issue that we hope will influence their marketing decisions in the future."

Progress? Hopefully. We've got a long history of food advertisements encouraging disordered eating.

Sugar-Free Tab: Forty years ago, did anyone bat an eye at a diet soda commercial that leveled the threat of abandonment to wives who dared to not keep a good shape?

Carvel Thinny-Thin: What about in the early 1980s, when a smug-sounding woman called out an ice cream-loving man for being a fatty-fat?

Surely things are better now, right?


Support Local Journalism.
Join the Riverfront Times Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Riverfront Times Club for as little as $5 a month.

More by Robin Wheeler

Read the Digital Print Issue

January 12, 2022

View more issues


Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Best Things to Do In St. Louis

© 2022 Riverfront Times

Website powered by Foundation