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Wednesday, September 21, 2011

Ten Anagrams to Help Mangia Mobile Follow the Letters of the Law

Posted By on Wed, Sep 21, 2011 at 9:00 AM

click to enlarge mangiamobile11.jpg
As you might have heard, a federal judge has issued a temporary injunction barring Mangia Mobile from using that name. Several readers have suggested new names for the food truck, some of them quite good.

However, here at Gut Check International Headquarters and Branding Emporium, we believe there is a better solution than creating a new identity from scratch.


Not only would Mangia Mobile win favor from those who love wordplay, it would drastically cut the cost of rebranding: It wouldn't have to redesign the entire truck, but just cut out and rearrange the letters in its name.

We liked this idea so much that we went ahead and winnowed the list of possible anagrams to our ten favorites.

10. Albino Magi Me

Pros: Sounds sort of like the title of an R.E.M. song.

Cons: Sounds sort of like the title of a latter-day R.E.M. song.

9. I Big Melanoma

Pros: Evokes sympathy.

Cons: Needs a comma to make sense grammatically.

8. Ammonia Bilge

Pros: Daringly counterintuitive.

Cons: Possible trademark conflict with Ammonia Bilge by Niche

7. Mailman Bogie

Pros: Evokes a kind of spy-movie cool.

Cons: Will grow tiresome correcting customers: "Bogie, not boogie."

6. A Emailing Mob

Pros: Appeals to today's tech-savvy youth.

Cons: Yelpers might take it personally.

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