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Wednesday, March 14, 2012

The Future of Monarch: Gut Check Suggests and Speculates

Posted By on Wed, Mar 14, 2012 at 4:00 PM

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4. Herbie's Vintage 72 West

Teitelbaum and Orbin already revitalized the Balaban's space in the Central West End with the throwback Herbie's Vintage 72 concept. Why not try to capture lightning in a bottle twice? Simply sprinkle a few more crowd-pleasers among the old Balaban's dishes to appeal to a suburban audience unfamiliar with the Balaban's brand, and, voila.

Odds: 25:1

3. Nightclub

A more refined version of the "grown and sexy" concert venue in No. 7. Top-notch cocktails, live music every night, bar snacks. Offer VIP bottle service (and no questions asked) in the Monarch kitchen's old "skybox" room and bingo.

Odds: 10:1

2. Sports Bar

Does Maplewood need a giant sports bar? Have you tried to score a table at the Post Sports Bar & Grill down the street during a major televised sporting event? Have you tried to score a seat there on any Sunday during NFL season? Just class up the snacks to differentiate yourself from the Post and attract those who might consider a sports bar declasse.

Odds: 5:1

1. Special-Events Venue

Teitelbaum and Orbin told the Post-Dispatch that they already have some special events planned for the place post-Monarch, so this has to be ranked as the odds-on favorite. It makes sense. Wedding receptions. Cooking classes. "Underground" dinners. The space is ideal for any number of events, even if it would still be dark more often than not.

Odds: 2:1

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